You have surely heard of network marketing or multi-level marketing (MLM). Chances are that you have been on the receiving end of MLM pitches from friends or family. You may even be an active member of any of the numerous MLM companies. But how well do you actually know the network marketing business? Did you know that network marketing was first introduced as a business model by Nutrilite in the 1940s? Or that Amway’s all-time top distributor, Dexter Yager, made $12 million in a year. What about the fact that 50% of distributors who start partaking in an MLM business drop it inside the first year?
Turns out there are numerous things most people don’t know about the history, companies, distributors, consumers, and entrepreneurs of MLM business. So here we are going to have a look at the top MLM stats for 2021.
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General Network Marketing Statistics & Facts
Do you know how network marketing turnover around the world annually is? Or which are the leading countries in MLM sales worldwide? Did the network marketing business expand or shrink compared to the previous year? Find out the answers to these questions and more in general network marketing statistics.
The direct selling industry did business of about $180.479 billion in 2019.(Ref: WFDSA)
Korea is in the third position with $17.68 billion in revenue from retail sales.(Ref:Statista)
The USA became the worldwide leader in retail sales with yearly sales of $35.21 billion.(Ref:Statista)
Germany and Japan are in the 4th and 5th positions with $17.45 billion and $15.62 billion from retail sales respectively.(Ref: Statista)
China came in second with a total of $23.95 billion in revenue from retail sales in 2019.(Red: Statista)
The change in sales in the top 5 countries in 2019 is USA-0.4%, China-30%, Korea+3.8%, Germany+5% & Japan-1.2%. (Ref: WFDSA)
The retail sales of the direct selling market worldwide reached an all-time high of $192.9 billion in 2018. (Statista)
Network marketing revenue has been on a subtle downward trajectory since 2018.(Statista)
The Asia/Pacific region is the largest contributor to the retail sales of the global direct selling industry.(Statista)
Germany is the leading market for MLM in Europe with a revenue of $17.97 billion in 2020.(Statista)
France comes in a distant second with a revenue of $5.13 billion. (Statista)
A drop of 4.3% in sales globally can be seen in 2019. (Ref : WFDSA)
This value has diminished significantly from the 2018 peak of $69179 million. (Statista)
The size of the direct selling market in the United States is currently estimated to be $55048.7 million. (Statista)
MLM Company Statistics: Network Marketing Industry Worth 2021
You must have surely heard of the big-name network marketing companies such as Amway, Herbalife, Avon, Mary Kay, etc. How did these companies fare over the last couple of years? Let’s find out through MLM the statistics about these companies.
Revenue In 2020
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Network Marketing Distributor Statistics
Distributors are the heartbeat of any MLM network. How many active distributors are there around the world? How much does an average MLM distributor earn? How many hours of work do they put in each week? Let’s find out through these network marketing statistics about MLM distributors.
Couples as Distributors
Network marketing has emerged as a solution for couples as a solution for their financial problems. The newly found work-from-home capabilities of the business and the importance of teamwork in network marketing make it the perfect opportunity for couples. They get to experience success together and work hand-in-hand towards their dream life.
Some of the biggest earners in the network marketing business are couples. The Dutch couple Igor Alberts & Andreea Cimbala of DagCoin Success Factory have earned over 150 million dollars in the business. Ivan & Monika Tapia of IM Mastery Academy and Trin & Jirawan Vichaidith of Nu Skin are also some of the biggest earners in Network marketing. Jeunesse Global, Herbalife, and Amway are the network marketing companies that hire most couples as distributors.
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MLM Product Statistics
Numerous companies with a wide range of products deploy the network marketing business model. Wellness products, household goods, cosmetics, accessories, financial services, etc. constitute the majority of MLM products. Let’s have a look at some of the interesting network marketing statistics about MLM products.
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Consumers are the end-users upon whose satisfaction, the whole industry revolves around. Customer satisfaction is one of the most important things in network marketing because so much depends upon the relationship between the customers and the distributors or the company. Here are some interesting MLM statistics about consumers.
As you can understand from these statistics, network marketing is not at all a risk-free trade, as some companies and distributors would have told you. The truth is that most people who go into the MLM business don’t make much money from it.
Here we have provided an accurate description of MLM facts. Success in network marketing can only be achieved only through commitment, hard work, and commitment.