Top 100 MLM and Network Marketing Companies 2024

Did you know that there are about 10,000 Multilevel Marketing companies in the world? It’s a huge number right? And to your surprise, Network marketing companies and multi level marketing opportunities are still expanding. Wondering why? Because technology in direct selling is expanding with the passage of each day.

People are drawn to the inspiring stories told by prominent MLM companies such as Lularoe, Market America, Amway, Avon, Mary Kay, and others – stories made even more compelling through the strategic utilization of cutting-edge MLM software.

Let’s go through the 100 mlm companies Why is the network marketing industry so popular around the world? Well, there could be a great deal of opportunities hidden beneath the direct selling industry.

List of Top 100 MLM or Network Marketing Companies by Revenue

Multi Level marketing (MLM) is a monetary strategy employed by direct sales firms to incentivize current distributors to recruit new distributors. There are many direct selling companies that have been on the rise over the years. Concurrently, there are many new direct selling companies breaking new grounds in the network marketing industry.

Here is a list of the top 100 best MLM companies or network marketing firms. From Herbalife, Amway, Forever Living, Avon, Nature Cosmetics, and the list go on. We have listed out the companies based on the profits made by them in the last few years, and it’s a great demonstration of the growing demand for network marketing in our current age.

An overview of the top 15 network marketing companies in the world

1. Amway

Amway was launched in 1959 by Jay Van Andel and Richard DeVos. It also encompassess well-known brands like Artistry, Nutrilite, eSpring, and XS. The firm is renowned for offering health, beauty, and home care products. Amway in 2023 has a significant sales network of more than 3 million independent distributors and is operational in more than 100 countries globally. Amway generates $7,700 million revenue in a year.


2. Natura & Co

Natura & Co was founded in Brazil and is dedicated to providing high-quality beauty, personal care, and household products. The company is known for its commitment to sustainability and ethical sourcing. Its diverse range includes cosmetics, skin care, solar filters, perfumes, and hair care products.

By 2023, Natura & Co generated revenue of 5.3 billion USD.

3. Herbalife

Herbalife was established in 1980 and is headquartered in the USA. The company is recognized for its extensive range of personal care, wellness, food, and beverage products. Herbalife focuses on promoting a healthy lifestyle and offers a variety of cosmetics to complement its wellness offerings.

Herbalife generates $5,100 million revenue in a year.

Herbalife’s net sales worldwide from 2013 to 2023
4. eXp Realty

eXp Realty was founded in 2009 by Glenn Darrel Sanford and Brian Culhane. Headquartered in the USA, the company is a prominent player in the real estate industry. eXp Realty is known for its innovative approach to real estate, providing agents with advanced tools and a collaborative environment to enhance their success.

In 2023, eXp Realty achieved revenue of 4,300 million USD.

5. Vorwerk

Vorwerk was co-founded by Carl and Adolf Vorwerk in 1983. The brand is notable for its homeware, kitchenware, and cosmetics. The business has been around for around a century and has developed into a large, global corporate organization.The major business of the organization is the direct selling of quality enriched products. One of their best-selling items is the versatile kitchen gadget known as Thermomix.

Vowerk has achieved the revenue of 4.2 billion USD in 2023.

6. Infinitus

   Infinitus was established in 1992 and is headquartered in Hong Kong. This MLM business with Chinese roots is well noted for its health products.The company started out by launching a tonic as their first product, and as of right now, it has a net worth of roughly $3 billion.

   Infinitus generates $3,500 million revenue in a year.

7. PM International

   PM International was founded in Luxembourg by Rolf Sorg. The company specializes in food supplements and cosmetics, focusing on promoting health and well-being. With a strong commitment to quality and innovation, PM International has established itself as a key player in the wellness industry.

   Revenue of 3,030 million USD was achieved by the PM International.

8. Utility Warehouse

   Utility Warehouse was founded in the UK by Charles Wigoder, Andrew Lindsay, and Stuart Burnett. The company offers a range of services, including energy, broadband, mobile, and insurance. Known for its customer-centric approach, Utility Warehouse aims to simplify utilities for households and businesses alike.

   By 2023, Utility Warehouse generated revenue of 2,990 million USD.

9. Coway

Coway was founded in South Korea by Yoon Seok-Keum. The company specializes in water care, air care, and body care products. With a strong focus on innovation and sustainability, Coway is dedicated to improving the quality of life for its customers through advanced technology and eco-friendly solutions.

Coway has achieved the revenue of 2.9 billion USD in 2023.

10. Primerica

Primerica was founded in the USA by Arthur L. Williams Jr. and is currently led by CEO Glenn J. Williams. The company specializes in insurance and financial services, focusing on helping families achieve financial independence. Primerica is known for its commitment to education and empowerment in the financial sector.

Primerica generates $2,810million revenue in a year.

11. Melaleuca

Melaleuca is a North American company specializing in wellness products, supplements, and functional foods. Melaleuca is committed to providing high-quality, eco-friendly products that promote health and well-being. The company has achieved significant success, reporting a revenue of $2.3 billion.

12. Sunrun

Sunrun was founded in 2007, Sunrun specializes in solar panels and battery storage solutions, including the Tesla Powerwall. Sunrun is dedicated to making solar energy accessible and affordable for homeowners. The company has experienced significant growth, reporting a revenue of $2,260 million.

13. Young Living

Young Living is based in Lehi, Utah, Young Living specializes in essential oils and related wellness products. Young Living is committed to promoting natural living and holistic health through high-quality essential oils.The company has established itself as a leader in the industry, boasting a revenue of $2 billion.

14. Nu Skin

Nu Skin was founded in 1984 by Blake Roney and Sandie Tillotson, Nu Skin is headquartered in Provo, Utah. The company specializes in personal care products and dietary supplements, making it one of the leading MLM companies globally.

By 2023, Nu Skin generated revenue of 1,970 million USD.

15. Mary Kay

Mary Kay, one of the oldest MLM companies, was founded by Mary Kay Ash in 1963 and is a famous mlm makeup company worldwide. It offers everything from cosmetics to personal care items.With a community of more than 3.5 million beauty specialists worldwide, Mary Kay is among the largest MLM organizations in the world. Mary Kay generates about 2.8 billion USD in income each year.

How Do MLM Companies Work?

MLM companies generate revenue primarily through the sale of their products or services. Distributors earn commissions on their own sales, as well as on the sales made by the distributors they recruit into the business, forming their downline. Additionally, distributors can also earn commissions or bonuses when their downlines make a sale. The primary notion behind the MLM strategy is to encourage maximum distributors to sell the product thereby boosting the salesforce.

The network marketing encourages current members to develop and sell products to attract new employees to the company. The company gives dealers a percentage of each sale. MLM earners are then encouraged to join the distributor downline or network to increase sales, resulting in more income.

The below infographics illustrates the overall statistics of direct selling across the globe. Check it, to know further regarding the prominent direct market selling’s share worldwide as of 2022.

Direct Selling Worldwide Statistics

Share of the leading direct selling markets worldwide as of 2023

Distribution Of People Working In The Direct Selling Market Wolrdwide in 2023, By Gender

Revenue Of Leading Direct Selling Companies Woldwide in 2023

Size Of The Global Direct Selling Community From 2013 to 2021, By Region

Direct Sales Consumers of Different Age Groups

Image Reference: Statista

Which is the Best MLM Company to Join?

The finest MLM companies to join will always provide better compensation structures. Certainly, the MLM plan, genealogy, and compensation structure the business uses will influence how much a representative is rewarded in an MLM.

A pyramid scheme businesses or businesses with poor compensation programs would be the most undesirable multi-level marketing organizations. It is crucial to confirm that the MLM company you are considering is not operating under the impression of an MLM but using a pyramid scheme as its business model.

Top Network Marketing Companies in India

At present, network marketing is a $168 billion industry scattered across a hundred countries. Furthermore, the current MLM network marketing statistics serves as an evidence for the rising growth of multi level marketing. There are more than 50 active top network marketing companies in India as of now. Hence, the future of network marketing in India is expected to generate more revenues.

Here is a list of top network marketing companies in India

Top 10 MLM Companies in USA for 2024

The United States has legally approved and has been the major market for MLM businesses. Network marketers in the U.S generated more than 40 billion USD in sales in 2020.

The US has become synonymous with the MLM industry, hosting many of the world’s highest-paying MLM companies. The table below provides insight into the top ten MLM companies based in the USA.

 

The present infographics furnishes an industry overview of direct selling in the United States as of 2021. Have a look at it to understand the US market size from 2016 to 2022, category sales, demographic breakdowns, and many more.

Image Reference: dsa.org

Top 10 MLM Companies in Australia

There are many MLM companies in Australia, and most people who want to enter the network marketing sector are sceptical of the organization’s credibility. Here is a compiled list of the top MLM companies in Australia to help you make an informed decision. So, let’s dive in and discover which MLM companies are worth investing in Down Under!

1. Usana Usana the direct selling company began its operations in the year of 1992.The main products they deal with are health supplements which have really good reviews across the world. The products sold by them were mostly developed by Dr. Myron Wentz who is an expert in infectious diseases. He gives prime importance for the nutrition. Their major products include multivitamins and antioxidants, protein shakes, and products for weight loss, skin care and other personal care products. Usana is a prominent skin care MLM company that provides quality enriched skin care and personal products.
2. Modere Modere was previously named as Neways and was active in the industry for more than 20 years. But then it was relaunched under the title of Modere in the year 2014.The products include in their category includes personal care and skin care, anti-aging, weight loss and nutritional supplements and even the household cleaning items. Their products are of high quality and in much demand among the customers. The products of Modere are packed in some really nice boxes which are attractive and trendy, so that it alone attracts a lot of customers!
3. It Works ‘It Works’ is one of the fastest growing multi level marketing australian companies. The firm began its operations in the year of 2001 and their portfolio products include healthcare products, skin care products etc.The compensation plan offered by this Australian MLM company is quite unique and can make some really good money if you are ready to work hard. It also includes various other bonuses.
4. Kyani Kyani was founded in the year 2005. Their major products include nutritional and health care supplements. Some of their major products include Kyani Sunset, Kyani Sunrise, Kyani Nitro and Kyani Nitro Xtreme.To join the firm as an affiliate one should buy a package form the ones provided by the company. You can earn retail commission from the products you sell, and also you will be earning a commission if you recruit more people to your downline as well as from the sales generated by your downline affiliates.
5. Organo Gold Organo Gold is relatively a new network marketing company compared to its competitors in Australia. They promote the products which mainly consists of a highly medicinal value herb named the Ganoderma Lucidum which are used by the Chinese since olden days.One of the major attractions of their products are that they are both useful and reasonably priced.
6. Jeunesse Randy Ray and Wendy Lewis founded Jeunesse in 2009. The company is headquartered in Lake Mary, Florida.Jeunesse is known for its beauty and anti-aging products. It is a cutting-edge global company using the latest technology to create innovative products, training, and support. Jeunesse has thousands of distributors around the world. Their products are appreciated for affordability and quality.
7. Total Life Changes Total Life Changes is known for its Weight Management, Full Body Nutrition, Energy and Fitness, Hair and Skin Care, Women’s Health.In 1999, Jack Fallon founded the company in his basement. Now it is a multinational organization with headquarters in Fair Haven, Michigan. Their products are highly popular in Australia.
8. Plexus Worldwide Plexus Worldwide, headquartered in Scottsdale, Arizona, provides science-based health and wellness products that help individuals enhance their daily lives and well-being.Plexus is one of the world’s 40 largest direct-selling organizations, with more than 550,000 affiliated distributors globally, and has been named in the Inc. 500 list of Fastest-Growing Companies.
9. Isagenix Isagenix International, founded in 2002, is a global health and wellness company that offers more than 100 life-changing nutrition and lifestyle products, packs, and systems to people all over the world.The company has over 400,000 customers and is headquartered in Gilbert, Arizona. Isagenix’s revolutionary and scientifically proven approach to weight loss employing a cleansing and fat-burning system has been one of the secrets to their success.
10. ACN ACN Inc. is a multi-level marketing business established in North America that offers telephony, energy, merchant services, and other services through a network of independent sellers who can also recruit additional sellers, depending on the country.ACN commenced operations in the United States in 1993, with headquarters in Concord, North Carolina.

Top MLM companies in China 2024

Many successful network marketing firms based in China have a large number of distributors throughout the country. The following is a list of the best network marketing companies in China.

DSA Awards – Category winners

Here you can see the category winners of DSA 2024;

Product Innovation: jBloom and Nu Skin

Vision for Tomorrow: Plexus Worldwide

Technology Innovation: Pampered Chef

Excellence in Business: Neora

Partnership Award: Dan Jensen Consulting and Dan Jensen Consulting

Sales & Marketing Campaigns: HERBALIFE V and Young Living Essential Oils

DSA highest performance companies

According to the Largest Net Sales of 2020, DSA has recognized the highest-performing US direct-selling companies, here is the list of top 25 companies to your view;

Ambit Energy

4Life

Amway

Arbonne International, LLC

CUTCO/Vector Marketing Corporation

Herbalife Nutrition

Isagenix International

LifeVantage

Mary Kay Inc.

Medifast

Melaleuca, Inc.

Modere

Nu Skin Enterprises

Pampered Chef

Princess House, Inc.

Scentsy, Inc.

SeneGence International

Shaklee Corporation

The Avon Company

The Juice Plus+ Company, LLC

Thirty-One Gifts

USANA Health Sciences, Inc.

Xyngular

Young Living

Younique, LLC

DSN Global 100 list – 2024

The DSN Global 100 list highlights the top 58 direct selling companies worldwide, based on 2023 revenue. These companies, from 16 countries, collectively contribute significantly to the global economy and society. Let’s meet the top 20 companies from the list.

Amway

Natura & Co.

Herbalife Nutrition

eXp Realty

Vorwerk

PM International

Utility Warehouse

Coway

Primerica

Sunrun

Nu Skin

ATOMY Co., Ltd.

Vivint

World Financial Group

Optavia / Medifast Inc

Ambit

Betterware de Mexico

USANA

Oriflame Cosmetics

REAL Brokerage

Ethical Concerns in Multi-Level Marketing (MLM)

MLM companies often face ethical concerns due to potential issues with transparency, consumer privacy, discriminatory practices, social responsibility, influencer marketing, and exploitation. Addressing these concerns is crucial for building trust and protecting consumers.

Recruitment Focus Over Product Sales:

Many MLMs place more emphasis on recruiting new participants than selling actual products. This leads to concerns that the model resembles a pyramid scheme, which is illegal in many countries. Ethical MLMs should focus on product sales and limit income earned from recruitment alone.

Misleading Income Claims:

MLM companies often make exaggerated income claims, suggesting easy wealth. The reality is that most participants earn little to no income. Be aware of misleading claims and conduct thorough research before joining an MLM program.

Personal Costs in MLM:

MLM participants often face significant personal costs, including starter kits, monthly product purchases, travel expenses, and opportunity costs.These costs can lead to financial strain if income does not outweigh expenses.

High Failure Rates:

Statistically, most MLM participants lose money or barely break even. Many people invest significant amounts of time and money into the business, only to end up with little return. Ethically, MLMs should be transparent about the realistic earning potential and risks involved.

Predatory Recruitment Tactics:

MLM companies should reward performance but avoid excessive focus on recruitment. This can lead to predatory tactics, such as pressuring friends and family to join. Participants may use manipulative techniques, false promises, emotional manipulation, or target vulnerable individuals. These tactics can harm both the individuals being recruited and the company’s reputation. MLM companies should establish guidelines and training programs to prevent and address predatory recruitment practices.

Deceptive Marketing Tactics:

MLM companies and their members often promote unrealistic earning potentials. This can mislead individuals into believing that significant wealth is achievable for everyone, which is rarely the case. Full transparency is necessary to ethically market opportunities within the MLM structure.

Conclusion

Network marketing has been on the horizon for some time. Thus, it will undoubtedly continue to exist in 100 years! Are you interested in learning more about network marketing and MLM companies? You’re in luck because this blog has everything you need to know! With detailed explanations and thorough research, you’ll have all the information you need to make decisions about which MLM companies to choose and which ones to avoid. MLM is good for the future as it opens up a plethora of opportunities. There are unfortunately some illegal businesses out there. That’s why we recommend staying up to date with the list of blacklisted MLM companies to ensure you’re choosing wisely. Your future success is in your hands.

Frequently Asked Questions

1. Which MLM is the most profitable?

The most profitable MLM companies to join are Amway, Jeunesse, and Natura Cosmetics. Amway has an annual earnings of $8.8 billion and a net value of $4 billion. Jeunesse’s annual income was $8 billion, with an annual growth rate of 17%. Natura Cosmetics, on the other hand, has an annual earnings of $7.77 billion annually and a business net value of $5.7 billion.

2. Can MLM make you rich?

Yes, you can become wealthy by joining an MLM marketing firm if you are willing to put in the effort, consistency, patience, and hard work.

3. Is MLM good for the future?

Network marketing is the business model of the twenty-first century. This has enabled many individuals to generate significant profits in a short period. So, network marketing has a brilliant future as long as you are familiar with the various goods and are certain they are not frauds.

4. Is MLM a real job?

In a nutshell, YES!You can begin your MLM career as a trainer and then advance to higher positions based on your performance. Furthermore, working in MLM offers numerous perks and benefits to its users.

5. What did Bill Gates say about Network Marketing or MLM?

“If I would be given a chance to start all over again, I would choose Network Marketing” – Bill GatesBill Gates has always been a supporter of network marketing. According to Bill Gates, network marketing is a golden opportunity for individuals lacking intellectual and economic resources for entrepreneurial ventures, services, or commodities.

6. What is an MLM Based Company?

An MLM or Multi-Level Marketing companies are organizations that uses the multi-level marketing business model to sell products and grow its network. In this model, product distributors are self-employed business owners who are compensated based on their performance rather than a predetermined wage.

7. Which is the world’s no. 1 Network Marketing company?

Amway has been the undisputed number 1 MLM company in the world for over a decade. The company recorded a revenue of $ 8.9 billion worldwide in the 2021 financial year. Amway has been active for over 60 years and sells a variety of products including nutrition, beauty, personal care, etc.

8. Who is the Father of MLM?

There are many doubts regarding who came up with the original multi-level marketing business model idea. According to widely available sources, Dr. Carl Rehnborg, the founder of the California Vitamin Company (later named Nutrilite) invented multi level marketing as a form of direct selling in the United States. Nutrilite and Avon’s products are often regarded as the oldest MLM companies. Both started operations in the early 20th century.

9. Which are the Top Network Marketing Companies in Germany?

Vorwerk, LR Health & Beauty Systems GmbH.

10. Which are the Top MLM Companies in Canada?

Immunotec Opulence Global (Global Wealth Trade) Shopping Sherlock.

11. Which is the highest paying MLM Company?

Forever Living is considered by many as the highest paying MLM company today. Its compensation plan is structured to give attractive commissions and payouts to members. They also offer several discounts to distributors on stock purchases.

12. Is MLM always a Pyramid Scheme?

No, not all multi-level marketing companies are unlawful or use pyramid scheme.There are Many MLM companies that are completely legal in their business strategy and prioritise on generating good sales above recruiting new members.

13. Why is network marketing considered as the world’s best business opportunity?

Network marketing is considered a top business opportunity due to several factors. It typically requires low startup costs, making it accessible to many individuals. The flexibility it offers allows participants to work at their own pace and set their own schedules. With the potential for exponential income growth based on personal sales and network performance, many find it financially rewarding. Additionally, the supportive community often provides valuable training and mentorship. This model also fosters skill development in areas like sales and leadership. Finally, the ability to expand internationally through digital platforms enhances its appeal for aspiring entrepreneurs.