Top Network Marketing Companies in USA [Updated 2025]

List of Top Network Marketing Companies in USA 2025

The following table displays a list of the top MLM companies in America, including their revenue and growth rates:

Overview of Top MLM companies in USA 2025

1. Amway

Founding Year: 1959

Founder: Jay Van Andel & Richard DeVos

Annual Revenue: 7.7 Billion

Website: www.amway.com

Achievements List:

No. 1 direct selling company in the world by the 2024 Direct Selling News Global 100 list

76th rank in Forbes America’s Top Private Companies (2024)

MLM company Amway is number one in the list of top mlm network marketing companies in USA. Amway is a global direct selling company that operates in over 100 countries and territories worldwide. It specializes in health, beauty, and home products, offering a range of items through its network of independent business owners.

The company is known for its flagship brands, including Nutrilite, Artistry, eSpring, and XS, and focuses on empowering entrepreneurs to build their businesses while promoting healthier, more sustainable lifestyles.

2. Herbalife

Founding Year: 1980

Founder: Mark R. Hughes

Annual Revenue: 5.1 Billion

Website: www.herbalife.com

Achievements List:

#1 active and lifestyle nutrition brand in the world according to Euromonitor

#1 protein shake in the world according to Euromonitor

Herbalife is a global leader in nutrition, specializing in dietary supplements, meal replacements, protein shakes and various nutritional aids, with a product line that also includes skincare and body care items. Operating in over 90 countries, the company has millions of distributors and is recognized as a top player in the direct selling industry.

Known for its popular Formula 1 shake, Herbalife has made significant contributions to health and wellness through various community programs. Herbalife continues to uphold a strong reputation for quality, innovation and commitment to promoting healthier lifestyles worldwide.

3. eXp Realty

Founding Year: 2009

Founder: Glenn Darrel Sanford & Brian Culhane

Annual Revenue: 4.3 Billion

Website: exprealty.com

Achievements List:

Ranked #4 in 2024 DSN Global 100

Recognized as one of the Glassdoor’s Best Places to Work 2024

eXp Realty is the world’s fastest-growing real estate brokerage. As the first cloud-based real estate platform, eXp Realty eliminates the need for traditional brick-and-mortar offices, offering agents, leadership and partners the freedom to work from anywhere.

With a global community and a unique compensation structure, eXp Realty fosters collaboration and innovation. In 2023, the company generated $4.3 billion in revenue, further solidifying its leadership in the direct sales industry and ensuring its place as a top MLM company in USA.

4. Primerica

Founding Year: 1977

Founder: Arthur L. Williams Jr.

Annual Revenue: 2.81 Billion

Website: www.primerica.com

Achievements List:

Listed in Forbes 2022 America’s Best Insurance Companies

#1 Most Trusted Life Insurance Company and #3 Most Trusted Financial Company in 2022 by Investor’s Business Daily.

Primerica, headquartered in Duluth, Georgia, is one of the top 10 MLM companies in the USA. Primerica’s mission is to empower individuals with financial education and solutions that help them improve their lives and plan for the future, particularly in the underserved middle-income market.

With over 141,000 trained and licensed representatives across North America, Primerica offers a range of services, including insurance, investments and financial planning. Its representatives provide education and straightforward solutions such as term life insurance, mutual funds, annuities and other financial products from leading companies.

5. Melaleuca

Founding Year: 1985

Founder: Frank L. VanderSloot

Annual Revenue: 2.3 Billion

Website: www.melaleuca.com

Achievements List:

Listed in the Forbes List of Best Employers in America

Received Idaho Technology Council Hall of Fame Award

Melaleuca is a leading wellness company based in North America known for its range of health and well-being products. Offering a diverse product line that includes vitamins, minerals, supplements, clean home products, personal care items and pure essential oils, Melaleuca promotes a toxin-free lifestyle through its convenient online shopping system.

Through continuous engagement with its global customer base, Melaleuca has learned that regardless of nationality or culture, the universal goal of most people is to “live a great life.” With this in mind, Melaleuca strives to help individuals achieve better lives by providing high-quality, eco-friendly products that support overall health and well-being.

6. Sunrun

Founding Year: 2007

Founder: Ed Fenster, Lynn Jurich

Annual Revenue: 2.26 Billion

Website: www.sunrun.com

Achievements List:

Recognized by Fast Company as a Brand That Matters

Listed in Best Companies for Women 2023

Sunrun has been at the forefront of revolutionizing the clean energy industry, focusing on making solar energy more accessible and affordable for homeowners. Specializing in solar panels and battery storage solutions, including the Tesla Powerwall, Sunrun has become the #1 clean energy provider for solar as a subscription. The company has experienced substantial growth, making it one of the top MLM companies in USA.

Sunrun has installed solar systems in over 1 million homes, establishing itself as a leader in solar installation expertise. The company offers innovative smart technology, providing an ecosystem of products that give homeowners full control over their energy needs.

7. Young Living

Founding Year: 1993

Founder:Donald Gary Young

Annual Revenue: 2 Billion

Website: www.youngliving.com

Achievements List:

Winner of Vision For Tomorrow Award from Direct Selling Association Awards

Winner of Company of the Year Award in International Business Awards

Young Living has grown into a global leader in essential oils and wellness solutions. The company offers a wide range of products, including massage oils, diffusers, skincare, hair care, oral care, cooking essentials and household cleaners.

The company built North America’s largest and most technologically advanced essential oil distillery and developed its proprietary Seed to Seal process to preserve the purity and potency of its oils at every step of production. Young Living’s dedication to maintaining the highest standards has made it a top MLM company in USA, employing between 1,001 and 5,000 people globally.

8. Nu Skin

Founding Year: 1984

Founder:Blake Roney, Steven Lund, Sandra Tillotson

Annual Revenue: 1.97 Billion

Website: www.nuskin.com

Achievements List:

Received the 2024 Global Recognition Award

Won 4 product awards in the 2024 Global Green Beauty Awards

Nu Skin Enterprises is a leading global personal skincare brand specializing in personal care products and dietary supplements. The company is renowned for its innovative anti-aging solutions and advanced skincare technologies, including its ageLOC range.

Nu Skin boasts approximately 1.2 million independent distributors under its Nu Skin and Pharmanex brands. The company ensures the highest standards of product efficacy and safety. Nu Skin’s commitment to excellence has positioned it as a global leader in the competitive skincare industry, making it one of the top network marketing companies in the USA and around the world.

9. Mary Kay

Founding Year: 1963

Founder: Mary Kay Ash

Annual Revenue: 1.8 Billion

Website: www.marykay.com

Achievements List:

Mary Kay was named one of America’s Best Midsize Employers 2022 by Forbes

Deloitte named Mary Kay one of the 2022 US Best Managed Companies.

Mary Kay is a globally recognized and well-established name in the beauty and skincare industry, offering a wide array of cosmetic and skincare products. Founded with the vision of empowering women through entrepreneurship, the company has built a strong reputation for its commitment to innovation in beauty and personal care.

By combining business success with a deep commitment to social responsibility, Mary Kay has solidified its position not only as a leader in beauty and skincare but also as a company dedicated to making a positive difference in the lives of women around the world.

10. Forever Living Products

Founding Year: 1963

Founder: Rex Maughan

Annual Revenue: 1.8 Billion

Website: www.foreverliving.com

Achievements List:

Mary Kay was named one of America’s Best Midsize Employers 2022 by ForbesEarned gold and silver from the Global Green Beauty Awards

Earned gold and bronze from the Green Parent’s Natural Beauty Awards

Forever Living Products (FLP) is a global leader in the production and distribution of aloe vera-based health and wellness products. Forever Living is particularly well-known for its premium aloe vera gel, which serves as the cornerstone of many of its products, offering numerous health benefits.

Forever Living Products has grown to become one of the top companies in USA and the health and wellness sector, with a global network of millions of distributors and a reputation for offering effective, natural solutions to meet the health and personal care needs of consumers.

Trends and Insights from the Direct Selling Industry USA

The global direct selling market was valued at around USD 200.14 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 6.4% from 2023 to 2030. The United States, being the largest direct selling market globally, has experienced the highest growth over the years.

Despite being one of the markets with moderate penetration, the US has a penetration rate of 0.134%. In 2022, direct selling in the United States generated $40.5 billion in retail sales, while in 2023, retail sales amounted to $36.7 billion.

The number of customers in the US direct sales market was 41 million in 2022 and 37.7 million in 2023. In 2022, there were 6.7 million direct sellers, each averaging $6,045 in retail sales, while in 2023, the number of direct sellers decreased to 6.1 million, with an average of $6,016 in retail sales.

Sales Trends by Category

Health and wellness companies led the global market in 2022, capturing the largest share of approximately 36%. It was closely followed by the Home and Family Care industry, which held a 16% share, Personal Care with 10.2%, and Clothing and Accessories, which saw a 5% share.

The expansion of the health and wellness segment is primarily fueled by the rising prevalence of chronic conditions worldwide. This has resulted in a rise in the adoption of health and wellness products including vitamins & supplements and other nutritional products.

In the global market, the cosmetic companies are expected to witness a lucrative CAGR of 7.4% on a revenue basis. Rising awareness of skincare routines, as well as new product branding and advertising methods, are major drivers propelling the growth of the segment.

Demographics and Direct Seller Population

The demographic breakdown shows that 74% are female and 26% are male. In terms of age, the largest group of consumers falls within the 35-54 age range, and the smallest group falls below the age of 25.

The Multi-Level Marketing (MLM) model attracts a diverse range of participants due to its inclusivity and flexibility. With a low barrier to entry, MLM offers individuals from various financial backgrounds, age groups, genders, ethnicities, and socio-economic backgrounds, empowering them to pursue financial independence.

Factors Behind the Success of MLM Companies

Several key factors contribute to the success of MLM companies, making them attractive to a wide range of participants.

High Participation from Working Women.

MLM offers flexible work opportunities that allow women to balance their professional and personal lives. This flexibility enables women to earn income while maintaining control over their schedules and fosters the growth of powerful women in network marketing.

Part-time Opportunities and Flexible Working Models.

MLM provides the option to gradually scale the business based on individual capacity and available time, making it ideal for people in transition, like students, parents, or retirees, who may want to supplement their income without committing to a full-time job.

Strong Company Foundations and Investment in Wellness Products.

Many successful MLM companies invest in products that are in high demand, such as wellness and health-related items. A company’s commitment to quality products and a strong market presence builds trust and credibility with both distributors and customers, further fueling the success of MLM operations.

Comprehensive Distributor Training and Support.

Companies typically offer ongoing training and support, mentorship, and marketing resources to help distributors succeed. This commitment to helping distributors grow ensures higher customer retention rates and long-term success for both the individual and the company as a whole.

How to Choose the Right Network Marketing Company

Choosing the right network marketing company is crucial to achieving long-term success in the industry. With so many options available, it’s important to carefully evaluate several key factors to ensure the company you partner with aligns with your personal goals, values, and expectations.

Evaluate Company Reputation

Look for companies with a proven track record of success. Research their history, customer feedback, and verify that the company complies with legal and regulatory standards as this ensures its legitimacy and protects your interests as a distributor.

Assess Product Quality

Opt for companies that offer high-quality, innovative products that people genuinely want and need. Thoroughly test the products, read reviews, and ensure that they stand out in terms of effectiveness, value and customer satisfaction.

Review Compensation Plans

It’s essential to understand how the compensation plan works, how the MLM bonus and commission structures work and whether the plan offers fair opportunities for both salespeople and those recruiting new distributors. Make sure the plan is sustainable, transparent, and aligns with your financial goals.

Conclusion

In conclusion, the network marketing industry in the USA keeps flourishing, providing numerous opportunities for individuals to create successful businesses. As the industry evolves, staying updated on the best practices and strategies of leading companies will help you navigate the industry effectively and achieve long-term success.

By thoughtfully evaluating factors such as company reputation, product quality, compensation plans etc, you can make an informed choice about which network marketing company suits you best. Taking this careful approach will lay the foundation for building a rewarding and sustainable MLM business.