Top 100 MLM Companies In the World 2026 By Growth – Global Network Marketing Company List

Amway was the largest MLM company in the world in 2025, with $7.3 billion in revenue. Herbalife ($5.04 billion) and eXp Realty ($4.8 billion) came next. The table below ranks the 100 largest multi-level marketing and direct selling companies by their 2025 revenue, using one source for the order, the Business For Home 2026 revenue ranking, and the 2026 DSN Global 100 as a cross-check.

Not every figure carries the same weight. Business For Home marks 43 of these 100 revenues as verified. The other 57 are its own estimates, and 54 of those estimates are unchanged from the year before, which usually means no new number was supplied. The last column shows which is which, so you can judge how far to rely on any one row.

Top 100 MLM Companies in the World by Revenue (2026 List)

How This List Is Ranked

One source sets the order. Every rank comes from the Business For Home ranking of direct selling companies by 2025 revenue, published in March 2026 and updated as companies send new figures. Business For Home collects revenue from company executives, public filings and trade publications. For some privately held companies it estimates revenue, and where a company sends no 2025 figure it may keep showing the previous one. Mixing figures from different sources would rank companies on numbers that were not measured the same way, so we did not do that.

Why not the DSN Global 100 alone? Direct Selling News ranks only companies that submit certified net revenue above $100 million. Its 2026 edition, based on 2025 revenue, lists 59 companies from 16 countries with a combined $63 billion, split for the first time into product-focused and service-focused lists. That is too few to fill a top 100, and it leaves out large companies that chose not to report, including Infinitus, Mary Kay, doTERRA and Young Living.

Three companies removed. Business For Home labels Beachbody (BODi), Color Street and Pure Romance as having left MLM. We dropped them and moved up the next three companies on its list: Sunrider International, LifeVantage and For Days Co.

What “MLM company” covers here. Both sources count direct selling broadly. This list therefore includes real estate brokerages that pay agents for the agents they recruit (eXp Realty, Real Brokerage, LPT Realty), financial and insurance marketing organisations, and two companies that are not network marketing businesses in the usual sense: Sunrun, a solar installer, and Vivint, a home security company. Neither appears on the DSN list.

Where the two sources disagree. For most companies that appear in both, the figures match or differ only by rounding. Three do not. We have kept Business For Home’s figures in the table so the ranking uses one source throughout, and show the DSN numbers here rather than choosing between them.

On the DSN figure, Vorwerk would rank third rather than fifth. Revenue is not one measure: DSN asks for net sales from direct selling before commissions and without VAT, while Business For Home figures come from several kinds of report. Companies outside the US report in their own currency, so their dollar figures move with exchange rates as well as sales. Treat small gaps between neighbouring rows as noise.

The 10 Largest MLM Companies in the World

Each profile uses the most recent details the company or a reliable report has published, with the year shown where a figure dates. Revenue in the headings is the 2025 figure used in the table.

01

Amway ($7.3B)

Country

USA (Ada, Michigan)

Founded

1959

Founder

Rich DeVos and Jay Van Andel

CEO

Michael Nelson (since September 2024)

Sales Force

More than 1 million independent business owners (2025)

Website

www.amwayglobal.com

Products & Services

Nutrition and supplements (Nutrilite), beauty (Artistry), home care, eSpring water purifiers, XS energy drinks

Key Facts

• Ranked No. 1 on the DSN Global 100 for the 14th year in a row (2026 list, 2025 revenue)
• Sells in more than 100 countries and territories
• Global sales of $7.3 billion in 2025, down from $7.4 billion in 2024

Amway has led the industry for decades and still sits at the top, although revenue slipped 1% in 2025. Nutrilite supplements make up most of what it sells, and because it is privately held, its revenue figure comes from the company rather than public filings.

02

Herbalife ($5.04B)

Country

USA (Los Angeles, California)

Founded

1980

Founder

Mark R. Hughes

CEO

Stephan Gratziani (since May 2025). CFO John DeSimone becomes interim CEO on 1 November 2026

Sales Force

2.3 million distributors within 6.4 million total members (31 December 2025)

Website

www.herbalife.com

Products & Services

Weight management (Formula 1 shake), targeted nutrition, sports nutrition (Herbalife24), skin and body care

Key Facts

• Sells in 95 markets (2025 annual report)
• The Formula 1 shake alone was about 25% of 2025 net sales
• Listed on the New York Stock Exchange (HLF)

Herbalife's revenue was flat in 2025 at about $5 billion. Weight-management products account for more than half of its sales, and because it is publicly listed, its membership and sales figures come from audited filings.

03

eXp Realty ($4.8B)

Country

USA (Bellingham, Washington)

Founded

2009

Founder

Glenn Sanford

CEO

Leo Pareja (eXp Realty, since April 2024). Founder Glenn Sanford leads the parent company, AGNT, Inc.

Sales Force

Over 83,000 agents (December 2025)

Website

www.exprealty.com

Products & Services

Cloud-based residential real estate brokerage

Key Facts

• Operates in 29 countries (December 2025)
• Parent company eXp World Holdings renamed itself AGNT, Inc. in June 2026; its Nasdaq ticker changed from EXPI to AGNT
• Ranked first on DSN's service-focused list for 2026

eXp has no physical offices. It appears in direct selling rankings because agents can earn a revenue share on the agents they bring into the brokerage. Revenue grew 5% to $4.8 billion in 2025.

04

Natura &Co ($4.35B)

Country

Brazil (São Paulo)

Founded

1969

Founder

Antônio Luiz Seabra

CEO

Alessandro Carlucci (from 1 October 2026)

Sales Force

2.8 million beauty consultants (2026)

Website

www.natura.com.br

Products & Services

Cosmetics, fragrances and personal care under the Natura and Avon brands, focused on Latin America

Key Facts

• Sold Avon International (Europe, Asia, Africa) to Regent LP; the sale closed in January 2026
• Sold Aesop to L’Oréal in 2023
• Listed on Brazil’s B3 exchange (NATU3)

Natura has spent the past three years shrinking back to its Latin American direct sales business, selling Aesop, The Body Shop and Avon's international arm. Its 2025 revenue still includes Avon International, so its figure in next year's rankings may be lower.

05

Vorwerk ($4.2B)

Country

Germany (Wuppertal)

Founded

1883

Founder

Carl and Adolf Vorwerk

CEO

Thomas Stoffmehl (CEO since 1 January 2026)

Sales Force

116,883 independent advisors (2025)

Website

www.vorwerk.com

Products & Services

Thermomix kitchen appliance (59% of 2025 revenue), Kobold vacuum cleaners (22%), financial services through akf Group (18%)

Key Facts

• Thermomix TM7, launched in February 2025, reached about 860,000 orders, Vorwerk's most successful launch
• Reports group revenue of €3.6 billion for 2025 and operates in more than 60 countries
• Sold its JAFRA cosmetics business to Betterware in 2022

Vorwerk is a family company that has sold door to door for almost a century. Its own euro figure is closer to Business For Home's $4.2 billion than to the $4.9 billion in the DSN Global 100.

06

PM-International ($4.09B)

Country

Luxembourg (Schengen)

Founded

1993

Founder

Rolf Sorg

CEO

Rolf Sorg

Sales Force

“Hundreds of thousands of Team Partners” (the company does not publish an exact figure)

Website

www.pm-international.com

Products & Services

FitLine nutritional supplements, health, fitness and beauty products

Key Facts

• Entered the top five of the DSN Global 100 for the first time in 2026
• Operates through more than 45 subsidiaries and has sold over 1 billion FitLine products
• Founded in Limburgerhof, Germany; headquartered in Schengen, Luxembourg since 2015

PM-International grew 27% in 2025, from $3.22 billion to $4.09 billion, the fastest growth among the ten largest companies. It sells only its own FitLine brand.

07

Coway ($3.3B)

Country

South Korea (Seoul)

Founded

1989

Founder

Yoon Seok-keum (founder of Woongjin Group)

CEO

Seo Jang-won (sole CEO since 2023, reappointed March 2026)

Sales Force

About 12,000 “Cody” visiting sales and service staff in Korea (2025)

Website

www.coway.com

Products & Services

Rental water purifiers, air purifiers, bidets and water softeners; BEREX mattresses and massage chairs

Key Facts

• Began renting water purifiers in 1998 instead of selling them, the model it still uses
• Malaysia accounts for about 75% of its overseas sales (May 2026)
• Listed on the Korea Exchange (021240); game company Netmarble has been its largest shareholder since 2019

Coway's rental model means customers pay monthly and staff visit to service the machines, which keeps revenue recurring. Revenue rose 9% in 2025 to $3.3 billion.

08

Primerica ($3.29B)

Country

USA (Duluth, Georgia)

Founded

1977

Founder

Art Williams (as A.L. Williams and Associates)

CEO

Glenn J. Williams (since 2015)

Sales Force

148,612 life-licensed representatives (30 June 2026)

Website

www.primerica.com

Products & Services

Term life insurance, mutual funds, managed accounts and annuities for middle-income households

Key Facts

• Listed on the New York Stock Exchange (PRI)
• Has insured more than 5.5 million lives (company figure, December 2025)
• Record $968 billion of life insurance in force at the end of 2025 (preliminary)

Primerica is the largest financial services company on the list. Representatives must hold a life insurance licence, and revenue grew 7% in 2025 to $3.29 billion.

09

Infinitus ($3.0B, estimate)

Country

China (Guangzhou)

Founded

1992

Founder

Sammy Lee, of the Lee Kum Kee family (founded as Southern Lee Kum Kee)

CEO

Huang Jianlong (named in a December 2025 report)

Sales Force

Not published

Website

www.infinitus.com.cn

Products & Services

Chinese herbal health foods, skincare and household products

Key Facts

• Wholly owned by Lee Kum Kee Health Products Group
• Runs more than 7,000 specialty stores in China (2019 report)
• Has set up more than 70 Chinese-herb planting bases (December 2025)

Infinitus does not report revenue to the DSN Global 100, so its $3.0 billion is a Business For Home estimate, unchanged from 2024. Treat its position as approximate.

10

Sunrun ($2.96B)

Country

USA (San Francisco, California)

Founded

2007

Founder

Lynn Jurich, Ed Fenster and Nat Kreamer

CEO

Mary Powell (since August 2021)

Sales Force

Not published

Website

www.sunrun.com

Products & Services

Residential solar, home batteries and home-to-grid power plants, mostly sold as subscriptions

Key Facts

• 1,205,613 customers as of 30 June 2026
• Listed on Nasdaq (RUN) since 2015
• Acquired Vivint Solar for $3.2 billion in 2020

Business For Home includes Sunrun because of its direct sales channel, but it is not a network marketing company in the usual sense and is absent from the DSN list. Leaving it out would bring Mary Kay (an estimated $2.4 billion) into the top ten.

What the 2026 Numbers Show

Old and new companies sit side by side. Vorwerk dates to 1883 and POLA to 1929, while Partner.Co (2023), LPT Realty (2022) and OlyLife (2022) reached the list within a few years of starting. Retail sales (WFDSA) and company revenue (the table) are measured differently, so the two totals should not be compared directly.

Industry figures: WFDSA 2024 Global Direct Selling Statistical Data Report (published November 2025).

Fastest-Growing MLM Companies in 2025 (Verified Revenue Only)

Growth rankings are easy to distort. An estimated figure that repeats last year’s number shows 0% growth whatever actually happened, so this table includes only the 43 companies whose 2025 revenue Business For Home marks as verified, sorted by change from 2024.

Source: Business For Home 2026 ranking, verified figures only, as shown on 7 October 2026.

Zinzino grew fastest in percentage terms, from $202 million to $351 million. In dollar terms, the largest gains were Sunrun ($920 million), PM-International ($868 million) and Real Brokerage ($740 million). The steepest verified declines were OPTAVIA (−36%), Scentsy (−25%) and Plexus Worldwide (−17%).

How This List Compares With the DSN Global 100 2026

The DSN Global 100 is the best-known ranking in the industry, and for companies that report to it, it is the more certified figure. The 2026 edition, based on 2025 revenue, separates the two kinds of company for the first time: 43 product-focused and 16 service-focused companies.

The two lists answer different questions. DSN shows which companies chose to certify their revenue; this list tries to place every large company, including those that did not. Of the 30 largest companies in our table, 14 are not on the DSN list. All of them except Sunrun appear here as Business For Home estimates rather than reported figures.

MLM Companies by Country and Category

If you are looking at a single market or product type, these lists go into more detail than a global ranking can:

• By country: top network marketing companies in the USA, Utah, Germany, South Korea, China, Hong Kong, Singapore, Australia and India.
• By category: health and wellness, skincare, makeup and cosmetics, jewelry, travel, insurance and party plan companies.
• Newer entrants: new direct sales companies.

What the Biggest MLM Companies Have in Common

The companies in this table sell very different things, from supplements to solar panels, but at this size they share an operational problem: paying a large field of distributors or agents correctly and on time. A company with hundreds of millions in revenue may run commissions across several countries, currencies and tax regimes, track ranks and qualifications every period, and change its compensation plan without breaking past payouts.

How a company pays its field is set by its compensation plan. These are the common structures, and many large companies combine them. Public revenue rankings do not say which plan each company uses, so check a company’s own compensation plan document rather than assuming. Our guide to MLM plans compares how each one pays.

If you are building or moving a direct selling business, the Infinite MLM Software live demo shows MLM software running with sample data, and our page on MLM migration covers moving from another platform.

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