MLM makeup and cosmetic companies, known for their innovative products and dynamic sales structures, have taken the beauty industry by storm. It has also revolutionized the way we shop for cosmetics and skincare.

Network marketing makeup companies are businesses that operate on a MLM model, selling makeup and related beauty products through a network of independent distributors.The efficiency and success of these businesses are often amplified by the integration of sophisticated MLM software. Here are the top 10 direct selling makeup and cosmetic companies in the World in 2024:

From dazzling lipsticks to skincare secrets that’ll make your jaw drop, these MLM companies have all the tricks up their sleeves to keep you hooked. So, get ready because we’re about to spill the beans on the most glamorous, trend-setting top 10 MLM makeup companies that are making waves this year!

  1. Forever Living
  2. Young Living
  3. Nu Skin
  4. Oriflame
  5. Belcorp
  6. Younique
  7. Marykay
  8. Arbonne
  9. Avon
  10. Rodan + Fields

Did You Know?

Together with the wellness industry (31.7%), the makeup and cosmetics industry (24.2%) compose almost 56% of the total market.

From dazzling lipsticks to skincare secrets that’ll make your jaw drop, these MLM companies have all the tricks up their sleeves to keep you hooked. So, get ready because we’re about to spill the beans on the most glamorous, trend-setting top 10 MLM makeup and cosmetic companies that are making waves this year!

Top 10 MLM Makeup and cosmetic companies

Multi Level Marketing cosmetics has had a huge surge of popularity in network marketing in recent years and there are numerous successful companies who choose to build a huge business out of cosmetic mlm companies. Here is a list of the Top 10 MLM makeup and cosmetic companies in 2024:

Sl No. Company Country Revenue 2023 (in million dollar USD) Revenue 2022 (in million dollar USD) Growth Rate Year Founded
1. Forever Living Products USA 1800 1800 0% 1978
2 Young Living USA 2000 2000 0% 1993
3 NuSkin USA 1970 2230 -12% 1984
4 Oriflame Sweden 811 989 -18% 1967
5 Belcorp Peru 780 780 0% 2012
6 Younique USA 368 368 0% 2012
7 Mary Kay USA 1800 2200 -18% 1963
8 Arbonne USA 700 700 0% 1980
9 Avon USA 5300 6910 -23% 1886
10 Rodan + Fields USA 1210 1210 0% 2000

Overview of the Top 10 MLM Makeup and Cosmetic Companies 2024:

  1. Forever Living

    Forever Living has established itself as the top mlm makeup company, offering a range of makeup and cosmetic products marketed through a direct selling model that reaches even the most remote areas.
    CEO: Rex Maughan, Headquarters: Scottsdale, Arizona, US, Founding Year: 1978 Annual Revenue: $4 billion Net Worth: $1.5 billion

    Major products:

    • Makeup and Cosmetic products,
    • Diet-based drinks
    • Essential oils
    • Nutrition products
    • Weight management products

  2. Young Living

    Young Living is a makeup MLM company that is also famous for its essential oils. Its product’s popularity helped the company to quickly spread its wings far and wide and establish an international network
    CEO: Donald Gary Young Headquarters: Lehi, Utah, United States Founding Year: 1993 Annual Revenue: $213.7 million Net Worth: $14.8 billion

    Major products:

    • Makeup and Cosmetic products,
    • Supplements
    • Essential oils
    • Homecare products

  3. NuSkin

    Nuskin is a very old skincare business that has evolved into an international cosmetic network marketing company. It has a good share of makeup products that has a huge customer base now.

    CEO:Ritch N. Wood Headquarters: Provo, Utah, US Founding Year: 1984 Annual Revenue: $2.18 billion Net Worth: $0.98 billion

    Major products:

    • Makeup products
    • Personal care products
    • Dietary Supplements

  4. Oriflame

    Oriflame is a Swedish multi level marketing cosmetic company that is popular in makeup and skincare products. It is present in 62 countries and has a huge production location for its products from where they conceptualize and manufacture their products.

    CEO:Magnus Brännström Headquarters: Schaffhausen, Switzerland Founding Year: 1967 Annual Revenue: €1.5 billion Net Worth: €1.5 billion

    Major products:

    • Makeup products
    • Skincare products

  5. Belcorp

    Belcorp is an MLM makeup company that has over 50 years of experience in marketing makeup and other personal care products. They have more than 800 thousand consultants in 14 countries.

    CEO:Eduardo Belmont Headquarters: San Isidro, Lima, Peru. Founding Year: 2012 Annual Revenue:$3.03 billion Net Worth: $1.1 billion

    Major products:

    • Makeup products
    • Skincare products
    • Perfumes and fragrance products

  6. Younique

    Younique is a US-based network marketing makeup company that has over 230,000 distributors spread around the world. They are an MLM makeup company that is very much updated with technology and it has even incorporated augmented reality tools that can help buyers to try products before purchase.

    CEO:Derek Maxfield, Melanie Huscroft Headquarters: Lehi, Utah, US Founding Year: 2012 Annual Revenue: $128.80 million Net Worth: $1 billion

    Major products:

    • Makeup products
    • Skincare products

  7. MaryKay

    MaryKay is one of the largest multi-level marketing make-up companies in the world and is privately owned. Its distributors are expert beauty consultants who have over 2.5 million consultants, 600 national directors, and 39000 directors.

    CEO:Derek Mary Kay Ash Headquarters:Addison, Texas, U.S. Founding Year:1963 Annual Revenue: $2.7billion Net Worth: $500 million

    Major products:

    • Makeup products
    • Skincare products

  8. Arbonne

    Arbonne International is a cosmetic MLM company that markets products that claim to improve the beauty, health, and well-being of its consumers. This company has received an A+ rating from the Better Business Bureau.

    CEO:Petter Mørck Headquarters:Irvine, California, United States Founding Year:1980 Annual Revenue: $15.0 billion Net Worth: $600 million

    Major products:

    • Makeup products
    • Skincare products
    • Nutrition products

  9. Avon

    Avon

    Avon is a cosmetic mlm that provides assistance for millions of independent representatives to build their small businesses through their multi-level marketing. With 126 years of experience, Avon now has 6.4 million representatives worldwide.

    CEO:David H. McConnell Headquarters:London, United Kingdom Founding Year:1886 Annual Revenue: $2.77 billion Net Worth: $0.568 billion

    Major products:

    • Makeup products
    • Skincare products
    • Fragrance
    • Bodycare
    • Haircare

  10. Rodan + Fields

    Rodan + Fields is a premium makeup MLM that has motivated many women to start small businesses following their passion for grooming. The company has over 130,000 independent distributors. Moreover, the direct selling news has ranked Rodens + Field as one of the best network marketing makeup companies.

    CEO: Katie Rodan & Kathy Fields Headquarters: San Francisco, California, U.S. Founding Year: Annual Revenue:$700 million Net Worth:$4 billion

    Major products:

    • Makeup products
    • Skincare products
    • Bodycare

The Thriving World of Direct Selling in the Beauty and Personal Care Industry:

The direct selling cosmetics and personal care industry has experienced significant growth in recent years, driven by the increasing demand for high-quality, innovative products. In 2023, cosmetics and personal care products accounted for 24.2% of global direct selling sales, with the Americas leading at 28.9%. This highlights the widespread demand for this industry in the global market.

This sector caters to a diverse range of age groups, from teenagers to the elderly, offering products for every skin type and concern. As the industry continues to evolve, competition intensifies, with a multitude of brands, from home-based organic businesses to multinational giants, vying for consumer attention.

This industry model empowers individuals to become independent distributors, offering personalized product demonstrations and building strong customer relationships. By bypassing traditional retail channels, direct selling companies can reach a wider audience and offer competitive prices. As consumers seek personalized beauty solutions and authentic product experiences, the direct selling model continues to flourish.

Facts And Statistics On Makeup MLM Companies

The makeup industry has been reshaped by the rapid growth of MLM companies, which have garnered attention for both their financial successes and controversies. And the reason? It’s due to their unique direct-selling approach. Let’s examine some important facts and figures to better understand this transformation.

Revenue Growth in MLM Makeup Industry:

  1. The average annual revenue growth of leading direct sales makeup companies is 20%.
  2. The total revenue generated by the MLM makeup industry in 2022 amounted to $5.7 billion.
  3. It is projected that the revenue for the MLM makeup industry will reach $8.9 billion by 2025.

Distributor Demographics

  1. Approximately 88% of MLM makeup distributors are female.
  2. The average age of MLM makeup distributors is 35 years.
  3. North America, Asia, and Europe are the top three regions with the highest concentration of MLM makeup distributors.

Product Line Diversity

  1. A typical makeup MLM company offers around 5 to 7 product categories.
  2. The top-selling product categories within makeup MLM companies are lipsticks, foundations, and eyeshadows.
  3. About 42% of direct sales makeup companies offer organic or natural products.

Earnings and Incentives

  1. The average annual income of makeup MLM distributors ranges from $2,500 to $5,000.
  2. Only 12% of MLM makeup distributors manage to earn a full-time income.
  3. Incentives offered include cash bonuses, free products, and luxury trips.

Controversies and Criticisms

  1. A significant 60% distributors of makeup MLM companies reported feeling pressured to buy more products.
  2. Over the last five years, there have been 17 reported cases of legal action against makeup MLM companies for deceptive business practices.
  3. 45% of makeup MLM company distributors reported making no profit.

Conclusion

MLM makeup companies are one of the popular and most demanded branches of MLM that people wish to join. Its popularity is inspired by both the market that makeup products have as well as the interest found among women to engage in the cosmetic business. In the above blog, we have discussed well top MLM makeup companies which are Forever Living, Young Living, Nuskin, Oriflame, Belcorp, Younique, Marykay, Arbonne, Avon, and Roden + Fields. Hope this blog helped you in the best way.

Frequently Asked Questions

Seint Makeup (originally Maskcara Beauty) is an mlm makeup company which was founded to create affordable cosmetic products that were suitable to all skin types.

L’Oréal is the world’s highest earning makeup brand, generating annual revenue exceeding USD 29.4 billion.

A makeup pyramid scheme is a deceptive business model that primarily focuses on recruiting new members rather than selling products.

Meet The Author
Pavanan Ghosh

Co-founder and Chief Marketing Officer at iOSS

A seasoned analyst with a passion for innovative marketing ideas and trends in software development, Artificial Intelligence, and Multi-Level Marketing trends. Specializes in spotting major trends at the intersection of multiple new technologies. Has years of experience planning and delivering compelling projects which combine two or more of these increasingly popular technologies.

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