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Top 10 MLM Companies in Utah 2025
Ever thought about where in the USA network marketing throws its wildest parties? Spoiler alert: it’s not a secret underground lair—it’s sunny Utah! This state isn’t just known for its stunning landscapes and delicious fry sauce; it’s the ultimate playground for Multi-Level Marketing businesses, earning it the title of the MLM Capital of the USA.
Thanks to its supportive entrepreneurial environment, Utah has become a hub for MLM companies specializing in health and wellness products. Picture a bustling hive where direct-selling companies flourish like bees around a honey pot. If you’re an MLM enthusiast, knowing the big players buzzing around here can be your golden ticket to success.
So, open your mind as we uncover the top MLM companies in the utah—where the only thing sweeter than the deals is the scenery!
Did You Know?
In 2020, 10 large direct selling companies had 21,457 independent sales representatives in Utah, predominantly women. Their median self-employment earnings (before expenses) ranged from $70 to $3,000 per year.
List of Top 10 MLM Companies in Utah
We’ve put together a list of MLM companies in Utah, considering factors such as revenue and notable achievements.
| Sl No. | Company | Year Founded | Revenue 2023 | Revenue 2024 | Company Size |
|---|---|---|---|---|---|
| 1 | Young Living | 1993 | $2000 Million | $1800 Million | 1,001-5,000 employees |
| 2 | Nu Skin | 1984 | $1969 Million | $1732 Million | 1,000-5,000 employees |
| 3 | doTERRA | 2008 | $1500 Million | $2000 Million | 1,001-5,000 employees |
| 4 | USANA | 1992 | $921 Million | $855 Million | 501-1,000 employees |
| 5 | SeneGence | 1999 | $900 million | $800 million | 51-200 employees |
| 6 | 4Life | 1998 | $341 million | $300 million | 501-1,000 employees |
| 7 | Life Vantage | 2003 | $213 Million | $230 Million | 51-200 employees |
| 8 | Modere | 1992 | $200 Million | $150 Million | 201-500 employees |
| 9 | ASEA | 2007 | $160 million | $150 million | 201-500 employees |
| 10 | Xyngular | 2009 | $103 million | $103 million | 51-200 employees |
Note: *The list above is subject to change based on market fluctuations and updates.
Overview of the Top MLM Companies in Utah
1. Young Living
Young Living, one of Utah’s leading MLM companies, has established itself as a global authority in essential oils and wellness solutions. From its headquarters in Lehi, Utah, the company drives innovation through research, product development, and sustainable farming practices, supporting its worldwide network of distributors and customers.
Founder: D. Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah
Company Size: 1,001–5,000 employees
Global Reach: Operates in over 150 countries worldwide
Global Revenue 2024: $1.80 billion
Website: www.youngliving.com
Products:
Essential Oils & Blends: Cinnamon Bark, DiGize, Deep Relief Roll-On, and more
Diffusers & Accessories: Aria Ultrasonic Diffuser, AromaConnect Wake-Up Light Diffuser
Wellness Products: AgilEase, CortiStop Capsules
Personal Care: Skincare, hair care, and oral care products
Lifestyle & Household: Massage oils, cooking essentials, and natural cleaners
Achievements:
2023 Green Business Award: Honored by Utah Business Magazine and Rocky Mountain Power for sustainability and eco-friendly practices.
Recognized for its commitment to quality, innovation, and leadership in essential oils within the global MLM industry.
2. Nu Skin Enterprises
Nu Skin, headquartered in Provo, Utah, is one of the leading MLM companies in the state and a global name in skincare and wellness. Founded in 1984 by Blake Roney and Sandie Tillotson, the company operates in over 50 markets and employs more than 1,000 people worldwide.
Founders: Blake Roney and Sandie N. Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah
Company Size: 1,000–5,000 employees
Global Reach: Operates in 50 countries worldwide
Global Revenue 2024: $1.73 billion
Website: www.nuskin.com
Products:
Skincare & Anti-Aging: ageLOC LumiSpa iO, ageLOC Rose Gold LumiSpa iO + Cleanser, ageLOC Blue LumiSpa iO + Cleanser
Wellness & Body Care: Nutricentials Bioadaptive Skin Care Pumps, ageLOC Dermatic Effects Body Contouring Lotion
Oral Care: AP 24 Whitening Fluoride Toothpaste
Innovations: BioPhotonic Scanner for skin carotenoid measurement, FDA-cleared Nu Skin Facial Spa (2014), ageLOC LumiSpa (2018), smart LumiSpa iO (2022), Nu Colour Lash + Brow (2023), FDA-cleared RenuSpa iO microcurrent body device with app integration (2024)
Achievements:
2021: International Innovation Awards – Recognized for its ageLOC Boost product.
2023: Nu Colour Lash + Brow Serum earned Silver for “Best New Product of the Year” and “Consumer Product of the Year” at the Best in Biz Awards (North America).
2024: Won eight product awards at the Global Beauty and Wellness Awards. The ageLOC WellSpa iO also received the Good Design Award 2024 – Personal Products from The Chicago Athenaeum.
3. doTERRA International
doTERRA International, founded in 2008, has rapidly grown into one of the most prominent MLM companies in Utah and a global leader in essential oils and wellness products. Its 610,000-square-foot global campus in Pleasant Grove serves as the hub for over 3,000 employees and includes research, innovation, and sustainability initiatives. The campus also welcomes visitors, reflecting doTERRA’s transparency and dedication to product quality.
Founders: Corey Lindley, Emily Wright, Dr. David K. Hill, David Sterling, Greg Cook, Mark Wolfert, Rob J. Young
CEO: Kirk Jowers
Year Founded: 2008
Headquarters: Pleasant Grove, Utah
Company Size: 1,001–5,000 employees
Global Reach: Operates in 155 countries worldwide
Global Revenue 2024: $2.00 billion
Products:
Essential Oils & Blends: Air-X, AromaTouch, doTERRA Brave, doTERRA Calmer, doTERRA Cheer
Skincare & Wellness: Hydrating Cream, Daily Vitality Supplement, The MetaPWR System
Diffusers & Accessories: Dawn Aroma Humidifier
Achievements:
2024 Universal Beauty Awards: Gold – Best Essential Oil Product (Anti-Aging Moisturizer); Bronze – Best Diffuser (Laluz Diffuser).
2024 Customer Choice Awards: Best Skin Treatment (Aromatouch Hand Massage).
2024 Great Wellness Awards: Best Pain Relief Product (Deep Blue Rub).
4. Usana Health Sciences
Usana Health Sciences, founded in 1992 by Dr. Myron Wentz, is a global direct-selling company specializing in nutritional products and supplements. Its Salt Lake City headquarters is a landmark in Utah, serving as the hub for manufacturing, production, and strict quality control. Nearly 67% of Usana’s product sales come from nutritional items produced in-house, reflecting the company’s strong focus on research-driven health solutions and quality assurance.
Founder: Dr. Myron Wentz
CEO: Jim Brown
Year Founded: 1992
Headquarters: Salt Lake City, Utah
Company Size: 501–1,000 employees
Global Reach: Operates in 24 countries worldwide
Global Revenue 2024: $855 million
Products:
Nutritional Supplements: Usana Probiotics, Vita Antioxidants, Proflavanol C200, HealthPak, CoQuinone 100
Targeted Health Solutions: Prenatal CellSentials, Children’s Complete Duo, Stress Relief
Skincare & Personal Care: Celavive Postbiotic Barrier Balm and other Celavive skincare products
Achievements:
May 2024: Usana’s Celavive Postbiotic Barrier Balm was featured in BELLA Magazine’s Best in Skincare Award List.
5. SeneGence International
SeneGence International, founded in 1999 by Joni Rogers-Kante, is a thriving MLM company that has established a strong reputation in the beauty industry. Best known for its long-lasting cosmetics and skincare lines, SeneGence has maintained a solid presence in Utah’s MLM landscape while expanding its footprint internationally.
Founder & CEO: Joni Rogers-Kante
Year Founded: 1999
Headquarters: California, USA
Company Size: 51–200 employees
Global Reach: Operates in 9 countries worldwide
Global Revenue 2024: $800 million
Products:
Cosmetics: LipSense Lip Colour, LipSense HydraMatte Lip Color, LipSense Moisturizing Gloss, ShadowSense EyeShadow
Skincare: Climate Control Intense Replenishing Hydration and other advanced skincare formulas
Achievements:
2022: Won the “Best on Facebook” category at the DSA Digital Marketing Awards, recognizing its strong digital presence and engagement.
6. 4Life Research
4Life Research has established itself as a leading MLM company in the health and wellness sector, with a strong focus on immune support supplements. Its 105,000-square-foot manufacturing facility in Utah is equipped with advanced machinery, including a bulk powder line and a 150-cubic-foot blender, ensuring high-quality product formulation and consistency.
Founders: David and Bianca Lisonbee
CEO: Danny Lee
Year Founded: 1998
Headquarters: Sandy, Utah
Company Size: 501–1,000 employees
Global Reach: Operates in 74 countries worldwide
Global Revenue 2024: $300 million
Products:
Immune Support: Transfer Factor Plus, Transfer Factor Tri-Factor
Wellness & Nutrition: RioVida, RioVida Stix, Cardio, RiteStart Men, RiteStart Women
Specialized Products: ReCall, AgePro, MalePro
Achievements:
2024: Honored as a Grand Globe Winner at the 8th Annual Globee Awards for American Business.
7. LifeVantage
LifeVantage, widely recognized as “The Activation Company,” uses science to help the body perform at its best. Headquartered in Lehi, Utah, the company specializes in nutrigenomics, the study of how nutrition and genes interact, to create products that optimize health and wellness. In 2023, its TrueScience product line contributed to 43% of total revenue, marking a significant milestone in the brand’s growth and innovation.
CEO: Steve R. Fife
Year Founded: 2003
Headquarters: Lehi, Utah
Company Size: 51–200 employees
Global Reach: Active in 23 countries worldwide
Global Revenue 2024: $230 million
Products:
Nutrigenomic Supplements: Protandim Nrf2 Synergizer, Protandim NRF1 Synergizer
Health Systems: MindBody GLP-1 System
Energy & Focus: AXIO Regular & AXIO Decaf
Skincare & Beauty: TrueScience TrueRenew Daily Firming Complex, TrueScience Liquid Collagen
Achievements:
2024: Won the Silver Award for Most Innovative Product Line at the Best in Biz Awards for its TrueScience Activated Skincare Collection.
8. Modere
Modere has established itself as one of the leading MLM companies in Utah through its clean-label philosophy. With a strong commitment to health, wellness, and beauty, the company offers a wide range of science-backed, non-toxic products designed to support a healthier lifestyle. Its innovative approach has positioned Modere as a trusted global brand in the direct selling industry.
Founders: Leslie Mower and Thomas Mower
CEO: Asma Ishaq
Year Founded: 1992
Headquarters: Provo, Utah
Company Size: 201–500 employees
Global Reach: Operates in 44 countries worldwide
Global Revenue 2024: $150 million
Products:
Supplements & Nutrition: Mineral Supplement, Fiber, Aloe Vera, Balance Drops, Liver Health, D3Plus
Weight Management: SHAPE – Chocolate, Ignite
Collagen & Joint Health: Liquid BioCell PET, Liquid BioCell EQUINE, Liquid BioCell SKIN
Digestive Health: Digestive Enzymes+
9. ASEA
ASEA is a wellness-focused MLM company headquartered in Pleasant Grove, Utah, best known for pioneering redox signaling technology. By developing innovative cellular health products, ASEA empowers individuals to improve overall well-being, energy, and performance. Its science-driven approach has earned it a strong reputation in the global health and wellness industry.
Founders: Verdis Norton and Tyler Norton
CEO: Jarom Webb
Year Founded: 2007
Headquarters: Pleasant Grove, Utah
Company Size: 201–500 employees
Global Reach: Operates in 34 countries worldwide
Global Revenue 2024: $150 million
Products:
Redox Technology: ASEA Redox Cell Signaling Supplement, Redox Gold Soothing Gel, Intensive Redox Serum, Redox Clay Max
Skincare: RENUAdvanced, REDOXRadiance
Nutrition: ASEA VIA
10. Xyngular
Xyngular is a prominent Utah-based MLM specializing in health and wellness solutions, particularly weight loss and nutritional supplements. The company is recognized for its simple, results-oriented programs that support sustainable lifestyle changes. Through its innovative systems and product bundles, Xyngular continues to empower individuals to achieve lasting health transformations.
Founders: Rudy Revak and Marc Walker
CEO: Russ Fletcher
Year Founded: 2009
Headquarters: Lehi, Utah
Company Size: 51–200 employees
Global Reach: Operates in 7 countries worldwide
Global Revenue 2024: $103 million
Products:
Weight Management: GLP-X, Trimstix, X-Bundle, Power Duo, Accelerate with Thermolit Blend
Digestive Health: Digestion Duo, Gut Glow, Tummy Tamer
Nutrition & Wellness: Clear Protein+, X-Factor, Advanced Omega
Direct Selling Industry in Utah – Facts and Figures
Utah stands out as the unofficial world capital of direct selling, hosting a dense concentration of MLM and direct sales companies. With 91 companies and 66 suppliers based in the state, the industry contributes heavily to Utah’s economy, generating billions in exports and employing tens of thousands of residents. Beyond its economic footprint, the sector reflects Utah’s entrepreneurial culture, where over 150,000 individuals engage in direct sales activities, making it one of the most influential hubs for network marketing in the world.
Economic Impact & Employment (2020 Data)
- Jobs: The direct selling industry directly employed 17,487 Utah residents, while indirect economic activity supported an additional 20,751 jobs. In total, the sector supported more than 38,000 positions across the state.
- Wages: Average wages in the direct selling industry were $63,652 per employee — about 18.4% higher than the state average across other industries.
Export Significance
- Exports: Direct selling firms exported $6.3 billion of goods in 2020, making up 71.7% of Utah’s non-gold commodity exports.
- The ten largest companies generated $10.3 billion in total sales (domestic + international) in 2020.
Retail Sales & Workforce (2023 Data)
- According to the Direct Selling Education Foundation, Utah’s direct selling sector reached $404 million in retail sales in 2023, engaging 151,527 individuals in direct sales roles.
MLM Concentration & Culture
- Utah hosts more MLMs per capita than any other U.S. state and is informally referred to as the “unofficial world capital” of MLMs, with at least 15 major MLM companies headquartered there.
- Cultural factors, particularly the influence of LDS (Mormon) community values such as self-reliance, network-based trust, and flexible home-based business operations, contribute to the industry’s strong presence.
- Anecdotal observations highlight this saturation through Utah’s “MLM Mile,” billboard campaigns, and the widespread presence of direct sellers online.
Key Factors Contributing to the Success of MLM Companies in Utah
The growing entrepreneurial culture and growth opportunities in Utah have significantly contributed to the success of MLM companies in the region. Here are some key factors that enhance their effectiveness:
Social Media Strategy
Focus on Health and Wellness
Transparent Compensation Plans in MLM
Entrepreneurial Culture and Business-Friendly Environment
Companies like Amway have effectively leveraged social media to boost engagement and brand awareness. By balancing user engagement with valuable content—such as testimonials and product showcases—they create a strong online presence. Integrating social media in network marketing can further enhance these efforts, making it essential for network marketing success.
Many MLM Utah companies center their offerings around health and wellness products, which helps attract a dedicated customer base. This focus aligns well with current market trends and consumer interests, making it easier for these companies to thrive.
Transparency in compensation plans, as seen with companies like Herbalife and Young Living, fosters trust among independent business owners (IBOs). For example, Young Living provides a 25% bonus on orders from newly enrolled Brand Partners during their first three months, which encourages participation and loyalty.
Utah’s pro-business laws and entrepreneurial mindset create a supportive environment for MLM growth. This culture encourages innovation and collaboration, further solidifying the success of these businesses.
Overall, the combination of strategic marketing, a focus on health, transparent practices, and a favorable business climate makes Utah a fertile ground for MLM companies to prosper.
Did You Know?
There are at least 100 Network Marketing companies in Utah alone, generating est $8.5 + Billion in annual revenue and making direct sales the second-biggest industry in Utah behind tourism.
Legal Considerations for Joining MLMs in Utah
Many wonder, “Is MLM legal in Utah?” The answer is yes, but there are important legal considerations. Current laws target MLMs that primarily rely on new recruits rather than selling products to end-users, leading to endless chain-recruitment schemes. Such practices are illegal. MLM companies in Utah must comply with regulations set by the Direct Selling Association, the FTC, and the Business Opportunity Disclosure Act to ensure transparency and protect consumers. It’s crucial for businesses to differentiate themselves from illegal pyramid schemes, which are not permitted.
Risks of Joining MLMs in Utah
Entering an MLM (multi-level marketing) business comes with several significant risks:
Financial Risk
Pyramid Scheme Risk
Pressure to Recruit
Lack of Stable Income
Legal and Regulatory Risks
Opportunity Cost
MLMs often require substantial upfront investments for inventory and startup costs, with most participants not making a profit.
Many MLMs resemble pyramid schemes, where earnings primarily come from recruiting rather than selling real products, creating an unsustainable model that benefits only top earners.
MLMs incentivize constant recruitment, leading to aggressive sales tactics and pressure on friends and family to join.
Most participants earn little to no income, with a small percentage of top earners making the bulk of the profits.
Some MLMs face legal challenges for their practices, which can leave participants vulnerable.
Time and resources spent on an MLM could be better invested in more lucrative or sustainable business ventures.
Given these financial, structural, and ethical risks, thorough research and caution are essential before joining any MLM business.
How to Choose the Best Network Marketing Companies in Utah ?
There are so many MLM opportunities in Utah, but you have to master in choosing the best Network Marketing Companies in Utah. In order to avoid common mistakes in MLM Business, here are some tips to go;
Reputation and Longevity
Check the company’s reputation and longevity in the market. A well-established MLM with positive reviews and a history of ethical practices indicates reliability. Look for customer testimonials and industry recognition to assess trustworthiness and stability.
A Deep Research About the Company
Thoroughly investigate the MLM company’s history through online and offline sources. Assess how long it has been in the network marketing space to gauge its credibility and stability.
Their Products Line-Up & Business Strategy
Evaluate the company’s product offerings and marketing strategy. Determine if they focus on network expansion or just product sales, which can indicate the business’s legitimacy.
Analyze Compensation Plans for MLM Success
Evaluate the compensation structure, as it’s crucial to your earnings. The marketing plan should have a clear strategy, whether it’s a basic binary model or a custom approach. Review payout methods, membership fees, and sales volume to understand how compensation plans are calculated and ensure it aligns with your financial goals.
Check for the Services Offered by the Team
Review both current services and post-sale support. High-quality products and effective customer service are key indicators of a reliable business.
Does It Let You Earn a Good Amount of Income?
Ensure the income potential aligns with your financial goals. The commission structure should cover initial investments and lead to profit, indicating a legitimate opportunity.
Technological Aspect and MLM Consulting
Explore the technology used by the direct selling company and any MLM consulting services offered. Modern technology and effective marketing strategies are vital for success in MLM.
Does the Business Offer Part-Time Income?
Check if the MLM allows for part-time earnings alongside a full-time job. Many successful individuals benefit from this flexible arrangement, enhancing their financial stability.
Did You Know?
In 2020, direct selling companies in Utah paid their employees an average of 18.4% more than those in other industries, which is a key factor behind the popularity of MLM companies in the state.
Growth Opportunities to Rule in 2025
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AI and Data Analytics
AI-driven analytics will empower Independent Business Owners (IBOs) to develop personalized marketing strategies, leading to improved conversions. Incorporating AI capabilities into direct selling software will enhance performance by simplifying operations and optimizing decision-making.
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Advanced CRM
Advanced Customer Relationship Management software systems will revolutionize how IBOs interact with their teams. These CRMs will provide a comprehensive overview of business details, facilitating improved decision-making and stronger relationships. A proper CRM software allows us to learn about the marketing resources more efficiently.
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Performance Tracking Tools
Performance tracking tools are set to become increasingly popular in MLM. Distributors will be able to monitor their incentives, performance, and efficiency, fostering better communication and boosting productivity.
Did You Know?
Network marketing is the second-biggest industry in utah with $8.5+ billion in revenue.
The End
Utah’s MLM scene is still active and ever-evolving 2025, it continues offering both opportunities and challenges. If you’re considering joining, it’s essential to evaluate the company’s reputation, compensation structure, and product lineup thoroughly.
Stay ahead by seizing the cutting-edge tools like AI-driven analytics, advanced CRM systems, and performance tracking software, which are reshaping the MLM landscape. While the potential for part-time or full-time income exists, it’s important to understand the risks, from financial investments to regulatory concerns. With the right preparation and strategy, MLMs in Utah can be a lucrative venture for those ready to navigate its complexities.
Frequently Asked Questions
Utah’s strong entrepreneurial culture, pro-business laws, and extensive network of distributors have made it a thriving center for MLM businesses. Its rich history with successful MLM companies further supports this growth.
Utah offers a business-friendly climate, including low regulations and taxes, which creates an ideal setting for MLM companies to operate and expand.
The well-developed network of distributors in Utah provides a solid foundation for MLMs to recruit new members, expand their sales force, and increase product reach, contributing to their success.
Utah’s history with successful MLM ventures has built a legacy of trust and experience, encouraging new MLM companies to flourish and continue the trend of growth in the state.
Many MLMs in Utah focus on health, wellness, and beauty products, tapping into growing consumer demand in these areas.
Utah’s entrepreneurial culture fosters innovation, risk-taking, and business expansion, providing an ideal ecosystem for MLM businesses to thrive.
Transparent and well-structured compensation plans build trust among distributors, leading to increased recruitment, retention, and overall business growth for MLM companies in Utah.
Utah’s supportive legal framework, extensive distributor network, and culture of innovation make it an attractive base for MLM companies looking to expand their reach.
No, SeneGence is not a pyramid scheme. It operates as a legitimate multi-level marketing (MLM) company that sells real products like beauty and skincare items. Distributors can earn money by selling products and through commissions from their team’s sales, but unlike pyramid schemes, which are illegal, income in SeneGence doesn’t rely solely on recruitment
Meet The Author
Pavanan Ghosh
Co-founder and Chief Marketing Officer at iOSS
September 23, 2025
