The direct selling market achieved a valuation of USD 200.14 billion in 2022 and is projected to expand steadily with a compound annual growth rate (CAGR) of 6.4% from 2023 to 2030. This data strongly indicates the sustained demand within the MLM industry, resulting in the continual emergence of new direct sales companies in the present landscape.
Did you know?
The household and wellness industry continues to flourish by evolving with global market trends accounting for almost 31.7% of global sales in 2023, followed by cosmetics and personal care (24.2%) and household goods and durables (17.0%).
In recent years, the direct selling industry has expanded its reach into diverse markets worldwide. Notably, it has experienced a significant uptick in innovative enterprises encompassing e-commerce, travel, cryptocurrency, education, beauty, personal care, nutrition, and blockchain services.
In this blog, we’ll be spotlighting the groundbreaking new direct sales companies that are set to make a significant impact. Are you eager to explore the frontier of entrepreneurial success within the realm of new direct sales companies in 2024? Let’s dive in!
List of new direct sales companies 2024 by revenue
Sl. No | Company | Country | Revenue 2023 (In Million) | Revenue 2022 (In Million) | Growth Rate | Products and Services | Year Founded |
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1 | Crowd1 | UAE | 625 | 625 | 0% | Travel, Crypto, Education, Blockchain | 2019 |
2 | Color Street | USA | 597 | 597 | 0% | Cosmetics, Nail Care, Hand Care, Personal Care | 2017 |
3 | RIMAN | South Korea | 545 | 545 | 0% | Skin Care, Makeup, Body Care, Hair Care, Nutrition | 2018 |
4 | GS Partners | Comoros | 370 | 114 | 225% | Blockchain Services | 2020 |
5 | Greenway Global | Czechia | 265 | 265 | 0% | Home Care, Beauty, Hair Care, Dietary Supplements, Auto Care | 2017 |
6 | New U Life | USA | 250 | 250 | 0% | Health, Wellness, Skin Care | 2017 |
7 | Jifu | USA | 120 | 20 | 500% | Travel, Health, Education | 2018 |
8 | BE | UAE | 99 | 99 | 0% | Tour & Travel, Educational Platform | 2018 |
9 | iX Global | USA | 86 | 207 | -58% | Self Betterment, Education | 2020 |
10 | VYVO | USA | 70 | 70 | 0% | AI, Blockchain Services | 2019 |
11 | QuiAri | USA | 70 | 60 | 17% | Nutrition, Health | 2019 |
12 | VIIVA | USA | 69 | 69 | 0% | Health, Beauty, Vitamins, Supplements, Nutrition | 2019 |
13 | The Super Patch Company | USA | 55 | 10 | 450% | Health & Wellness | 2022 |
14 | ByDzyne | USA | 35 | 35 | 0% | Beauty, Lifestyle, Wellness | 2019 |
15 | iBuumerang | USA | 35 | 35 | 0% | Travel Services | 2019 |
16 | Red Aspen | USA | 30 | 25 | 20% | Nail Care, Skin Care, Make-Up, Tanning | 2017 |
17 | Bellame | USA | 30 | 25 | 20% | Skin Care, Hair Care, Body Care, Wellness | 2018 |
18 | Velovita | USA | 28 | 8 | 250% | Health, Nutrition, Wellness | 2020 |
19 | Root Wellness | USA | 25 | 25 | 0% | Health, Wellness, Skin Care, Beauty, Animal Care | 2020 |
20 | Neumi | USA | 25 | 13 | 92% | Nutrition, Skin Care, Feminine Hygiene Care | 2021 |
21 | Activz Global | USA | 25 | 22 | 14% | Health, Personal Care, Supplements | 2017 |
22 | HealthyHome | USA | 20 | 15 | 33% | Personal Care, Home Care, Cleaning Agents | 2022 |
23 | Bravenly Global | USA | 19 | 8 | 138% | Nutrition, Dietary Supplements | 2020 |
24 | Global Platform Solution – GPS | USA | 16 | 16 | 0% | VR and AR Services | 2019 |
25 | Bon Cook | USA | 16 | 16 | 0% | Kitchenware, Cooking Supplements, Bakeware | 2017 |
26 | Beyond Slim | USA | 15 | 1 | 1400% | Health and Wellness, Exercise Guides, Supplements | 2020 |
27 | Somnvie | USA | 15 | 15 | 0% | Home Care, Sleep Wellness Products | 2018 |
28 | Kuailian | Estonia | 14 | 14 | 0% | Digital Currency Services | 2018 |
29 | Lemongrass Spa | USA | 12 | 12 | 0% | Skin Care, Hair Care, Body Care, Makeup | 2022 |
30 | MKX Network | Netherlands | 10 | 0 | 1000% | Personal, Business, and Financial Development. | 2023 |
Did you know?
In 2022, the demand for products and services through direct selling remained evident, with 41 million preferred customers and discount buyers engaging with the channel for their purchases.
An overview of Leading new direct sales companies
1. Crowd1
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Country: UAE
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Founder: Jonas Werner
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Year Founded: 2019
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Overview: Crowd1 is a global network marketing company with a focus on empowering individuals through educational packages and digital products and services. Their unique platform combines crowd marketing and online networking, creating a global community of learners and entrepreneurs.
2. Color Street
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Country: USA
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Founder: Fa Park
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Year Founded: 2017
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Overview: Color Street is a global beauty company specializing in innovative nail polish strips. Their easy-to-apply strips come in a wide range of colors and designs, offering a convenient and stylish solution for at-home manicures. Color Street’s commitment to quality and innovation has made them a popular choice for consumers seeking a hassle-free and fashionable nail care experience.
3. Riman
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Country: South Korea
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Founder: Joong Hyun Ahn
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Year Founded: 2018
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Overview: RIMAN is a renowned South Korean beauty brand that specializes in innovative skincare and cosmetic products. Known for its high-quality formulations and technological integrations, RIMAN has gained significant popularity both domestically and internationally.
4. GS Partners
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Country: Comoros
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Founder: Josip Heit
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Year Founded: 2020
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Overview: GS Partners is a financial platform that offers services related to cryptocurrency investments and blockchain technologies. Their services include cryptocurrency trading tools, digital asset management, and educational programs on blockchain technologies.
5.Greenway Global
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Country: Czechia
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Founder: Maria And Piero Sbrizzi
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Year Founded: 2017
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Overview: By combining innovative technology, high-quality eco-friendly products, and a professional team, Greenway promotes a healthier planet and empowers individuals to make a positive impact.The company’s diverse product range, from household cleaning supplies to personal care items, is crafted using natural ingredients and minimal packaging, contributing to a greener planet.
6. New U LIfe
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Country: USA
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Founder: Alexy Goldstein
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Year Founded: 2017
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Overview: New U Life is a health and wellness company focused on improving overall well-being through innovative supplements and products. They specialize in hormone health solutions, particularly with their proprietary SomaTech technology. This technology forms the foundation of their advanced hormonal products, designed to address various health concerns and promote vitality.
7. Jifu
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Country: USA
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Founder: Bradley Boyle
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Year Founded: 2018
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Overview: Jifu is a travel and lifestyle service provider that caters to adventurous travelers seeking affordable options. By connecting members to exclusive travel deals and experiences, Jifu empowers individuals to explore the world without compromising their budget.
8. BE
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Country: UAE
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Year Founded: 2018
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Founder: Moyn Islam
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Overview: BE is a tech-savvy company that provides a wide range of digital solutions designed to simplify daily life. By integrating technology into everyday routines, BE empowers individuals and businesses to achieve greater efficiency and convenience.
9. iX Global
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Country: USA
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Year Founded: 2020
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Founder: Joseph Martinez
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Overview: iX Global is a company dedicated to personal development and financial education. They empower individuals by providing resources and tools to enhance financial literacy and personal growth, fostering a brighter future for their members.
10. VYVO
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Country: USA
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Year Founded: 2019
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Founder: Fabio Galdi
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Overview: VYVO blends technology and wellness, offering wearable devices that track health metrics. By providing actionable insights, VYVO empowers individuals to optimize their well-being.
Disclaimer:
Some of these companies have been faced with various allegations of being in pyramid schemes. So, it is recommended to have an in-depth research on these companies before making a decision.
MLM Growth Strategies for New Direct Sales Companies
Digital Transformation
Embrace technology to streamline operations, enhance customer experiences, and facilitate sales. Leverage e-commerce, mobile apps, social media, and other digital platforms to reach a wider audience and provide a seamless buying process.
Personalized Customer Engagement
Focus on building strong relationships with customers through personalized interactions. Use customer data and insights to tailor products, offers, and communications based on individual preferences and behaviors.
Innovative Product Offerings
Develop unique and innovative products or services that address specific market needs or trends. Emphasize quality, sustainability, and functionality to stand out in the market and attract customers.
Social Selling and Influencer Marketing
Utilize social selling techniques and collaborate with influencers or brand ambassadors to promote products or services. Influencer marketing can significantly amplify brand visibility and credibility among target audiences.
Global Expansion
Explore opportunities for international expansion and market penetration in new geographical regions. Understanding local market preferences and adapting strategies accordingly can facilitate successful entry into new territories.
Data Analytics and Insights
Leverage data analytics to understand market trends, customer behaviors, and sales patterns. Use these insights to make informed decisions, refine marketing & sales strategies, ensuring a competitive edge & sustained growth.
Agile Adaptation
Remain flexible and adaptable to changes in the market landscape. Rapidly assess and integrate strategies based on customer feedback, industry trends, and technological advancements to stay ahead in this ever-evolving business environment
Stay up-to-date with industry trends
Keep abreast of emerging trends in the direct sales industry and participate in relevant conferences or workshops. This will forge valuable connections and gain diverse perspectives, ensuring a competitive edge in the marketplace.
Implementing a combination of these strategies while staying attuned to the evolving market dynamics can significantly contribute to the growth and success of new direct sales companies in 2024 and beyond.
Legal and Regulatory Challenges for Direct Sales Companies
Direct sales companies must adhere to strict legal guidelines to ensure ethical practices, protect consumer interests, and maintain transparency. These regulations cover various aspects, including accurate product representation, quality assurance, fair trade practices, and data privacy. Companies must also comply with anti-pyramid scheme laws, focusing on product sales rather than recruitment, and provide accurate income disclosure. Additionally, obtaining necessary licenses and registrations is crucial for legal operation.
Conclusion
The landscape of entrepreneurship and direct sales has been invigorated by the emergence of innovative and promising New Direct Sales Companies in 2024. These pioneering companies are poised to shape the future of direct sales, promising dynamic opportunities and transformative experiences that captivate both entrepreneurs and consumers alike