Top 10 Network Marketing Companies Australia For 2025
Australia is one of the top countries across the world that is growing quickly in terms of new projects in energy, roads, technology and businesses.This environment creates a fertile ground for MLM businesses, making it an attractive market for both new and established network marketing companies in australia.
Selecting the right MLM company in Australia is essential for achieving MLM success. With a wide range of options available, finding the perfect match can be challenging. Many MLM companies in Australia offer innovative products and support systems, so it’s important to carefully evaluate your choices.
Did You Know?
As per a report, nearly 400,000 Australians are involved in direct selling and MLMs, with over 40 percent or 168,000 people joining between 2021 and 2022 as the pandemic struck?
Further in the blog, let us dive deep into the top 10 MLM companies in Australia, their achievements and everything in detail.
Top MLM Companies in Australia
Here’s an overview of the leading MLM companies in Australia for 2025, ranked by their global revenue:
| Sl No. | Company | Founding Year | Revenue 2024 (USD) | Revenue 2023 (USD) |
|---|---|---|---|---|
| 1 | Amway | 1959 | 7400 million | 7700 million |
| 2 | Herbalife | 1980 | 5000 million | 5062 million |
| 3 | Thermomix | 2001 | 4100 million | 3200 million |
| 4 | Usana | 1992 | 855 million | 921 million |
| 5 | Arbonne | 1980 | 700 million | 700 million |
| 6 | MONAT Global | 2014 | 600 million | 700 million |
| 7 | Isagenix | 2002 | 400 million | 400 million |
| 8 | New Image International | 1984 | 261 million | 434 million |
| 9 | Nutrimetics | 1968 | 40 million | 40 million |
| 10 | Fifth Avenue Collection | 1988 | 10 million | 10 million |
Note: *The list above is subject to change based on market fluctuations and updates.
Overview of the Top MLM Companies in Australia
Australia’s multi-level marketing industry has seen remarkable growth, with several companies leading the charge in innovation and success. These top MLM companies have not only established a strong presence in the Australian market but have also gained international recognition for their diverse product offerings and effective business models.
Here’s an overview of the top network marketing companies in Australia :
1. Amway
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, United States
Company Size: ~15,000 employees
Popular Products: Coenzyme Q10 Citrus Concentrate, Salmon Omega-3 Softgels, Whey Protein Powder Formula 2 Chocolate, Candy Lutein & Zeaxanthin Gummy
Global Reach: Operations in over 100 countries/territories
Achievements: World’s largest direct-selling company; Nutrilite is the #1-selling vitamin/dietary supplement brand globally
Global Revenue 2024: $7.40 billion
Amway has achieved global recognition as the largest direct selling company, with a vast network of independent distributors spanning over 100 countries. Amway has established itself as a global leader among network marketing companies in Australia offering a diverse range of products in health, beauty and home care. With a revenue of $7.40 billion in 2024, Amway is renowned for its innovative approach to business, focusing on high-quality products and a strong network of independent distributors.
2. Herbalife
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Company Size: ~8,900–9,900 employees
Popular Products: Herbalife SKIN Collagen Beauty Booster, Protein Drink Mix, N-R-G Nature’s Raw Guarana – Tea, Herbal Aloe Concentrate, Formula 1 Healthy Meal Nutritional Shake Mix, Herbal Tea Concentrate
Global Reach: Global; leading presence in over 90 countries
Achievements:
- Herbalife Nutrition has been ranked the world’s top brand in weight management and wellbeing for five consecutive years by Euromonitor International.
- Herbalife is also recognized as the world’s leading protein shake brand.
Global Revenue 2024: $5 billion
Herbalife is one of the top network marketing companies in Australia. Herbalife has achieved significant global presence with operations in over 90 countries and has consistently ranked among the top direct selling companies. The company is known for its popular Herbalife Formula 1 shake. Herbalife specializes in nutrition, weight management and personal care products. With an annual revenue of $5 billion in 2024, Herbalife has built a strong reputation for its commitment to quality and innovation.
3.Thermomix
Founder: Grace Mazur
CEO: Grace Mazur
Year Founded: 2001
Headquarters: Wuppertal, Germany
Company Size: ~9,127 employees
Popular Product: Thermomix (all-in-one kitchen appliance)
Global Reach: Active in 60+ countries via direct sales
Achievements: In 2023, Thermomix generated €1.74 billion which was over half of parent company Vorwerk’s total revenue of €3.2 billion.
Global Revenue (2024): $4.1 billion
Thermomix operates in Australia through a direct-selling model where independent consultants earn commissions by demonstrating and selling the product via cooking demos and events. It ranks among the top direct-selling companies in Australia due to its high-value product, strong customer loyalty and effective word-of-mouth marketing. Its success led to the German parent company Vorwerk acquiring its Australian distributor, The Mix, in 2024 to strengthen its presence in the region.
4. Usana
Founder: Myron Wentz
CEO: Jim Brown
Year Founded: 1992, Salt Lake City, Utah, USA
Headquarters: Salt Lake City, Utah, USA
Company Size: ~1,978 employees
Popular Products: Usana Probiotic, Core Minerals, Vita Antioxidant, BiOmega, Procosa, Usana Probiotic Duo, MagneCal D, Advanced Collagen
Global Reach: Operating in 24 countries via independent distributors
Achievements: USANA has been recognized as the No. 1 dietary supplements brand in the Philippines for six consecutive years.
Global Revenue 2024: $855 million
USANA is a leading MLM company in Australia, known for its high-quality nutritional supplements and personal care products backed by scientific research. Its success in Australia is driven by early market entry, a health-conscious population and a reputation for premium, science-based products. With strong support systems and a diversified product range, USANA continues to rank among the top MLM companies in the region.
5. Arbonne
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1980
Headquarters: Irvine, California, USA
Company Size: n/a
Popular Products: Daily Omega, Green Gut Glow Bundle, DermResults 3-Step Starter Regimen, EssentialMeal Meal Replacement Protein Shake – Vanilla Flavor, Radiance Sheet Mask with Niacinamide
Global Reach: North America, Commonwealth nations, Poland, Switzerland
Achievements: n/a
Global Revenue 2024: $700 million
Arbonne is a top MLM company in Australia, specializing in skincare, beauty and wellness products made with plant-based ingredients and clean formulations. Its strong presence in Australia is driven by growing demand for natural and sustainable products, combined with effective branding and a supportive distributor network. With $700 million in global revenue in 2024, Arbonne remains a key player in the health and beauty MLM sector.
6. Monat Global
Founders: Luis Urdaneta
CEO: Rayner Urdaneta
Year Founded: 2014
Headquarters: Doral, Florida, USA
Popular Products: Monat Black Shampoo + Conditioner, Volumizing Revive Shampoo, Botanic Bakuchiol Vegan Retinol Alternative Lotion, Lip-Plumping Gloss
Global Reach: Active in the U.S., Canada, UK, Ireland, Poland, Spain, Australia, NZ, Lithuania, France, Mexico, Germany, Belgium, Colombia
Achievements: The company holds the #24 spot on the Direct Selling News Global 100 list.
Global Revenue 2022: $600 million
Monat Global, founded in 2014, is a multi-level marketing company specializing in vegan, cruelty‑free haircare, skincare and wellness products. Since launching in Australia, Monat has quickly positioned itself among the leading beauty MLMs in the country thanks to its premium, naturally‑based formulations, aggressive expansion strategy and strong community emphasis. Its global success, award recognition and philanthropic initiatives like the Monat Gratitude Foundation have helped fuel its appeal and growth in Australia.
7. Isagenix International
Founder(s): Jim Coover, Kathy Coover and John Anderson
CEO: Sharron Walsh
Year Founded: 2002
Headquarters: Gilbert, Arizona, United States
Company Size: Over 1,000
Popular Products: Collagen Elixir, IsaLean Performance Protein, Isalean Protein Shake, Plant Based Isalean Protein, XM+ Energy Mix
Global Reach: Active in 26 countries including the U.S., Canada, Puerto Rico, Hong Kong, Australia, New Zealand, among others
Achievements:
- Isagenix reached #27 on the Direct Selling News Global 100 list.
- Recognized in the Direct Selling Association’s Top 20 U.S. direct-selling companies in 2017.
Global Revenue: $400 million
Isagenix offers products such as meal replacement shakes, weight management systems, supplements and personal care items through independent Associates who earn from both retail sales and team commissions. Its success stems from offering structured, science-backed wellness systems (like its 30‑day weight‑loss plan), robust training and community support and alignment with growing local demand for nutrition and wellness products.
8.New Image International
Founder: Graeme Clegg
CEO: Rod Taylor
Year Founded: 1984, Auckland, New Zealand
Headquarters: Auckland, New Zealand
Company Size: ~178 employees
Popular Products: Alpha Lipid Lifeline, Alpha Lipid Colostrum Capsule, K-29 Shake, Alpha Lipid SDII Shake, FibreMax, Alpha Lipid Bio Rejuv, Colostrum Essence Face Mask
Global Reach: ~22–25 markets (Asia Pacific, Africa, Europe, Australia, NZ)
Achievements:
- Ranked #26 in DSN Global 100; acquired Nutrimetics in 2022.
- The company holds over 172 patents and trademarks for its formulas.
Global Revenue 2024: $261 million
New Image International is a pioneering direct-selling company originating from New Zealand. Offering a broad portfolio of health and nutritional products such as the Alpha Lipid™ colostrum range its members, called Independent Distributors, earn both retail profit and team-building commissions under a structured MLM compensation plan. Its recognition on the Direct Selling News Global 100 ranking (rising from #52 to #33) reflects its strong growth and status as a leading direct-selling force.
9. Nutrimetics
Founder(s): Imelda Joan Roche and Bill Roche
CEO: The brand was acquired by New Image Group, whose international CEO is Rod Taylor
Year Founded: 1968
Headquarters: Gladesville, New South Wales, Australia
Company Size: 51–250 employees
Popular Products: Nutri-Rich Oil, Nutrimetics Wellness Energy Boost Fizz Citrus Burst, Nutrimetics Clear Spot Correcting Gel, Wellness Collagen Boost Powder, Nutrimetics Wild Melon Wonder Oil, Nutri-Rich Moisturising Body Satin
Global Reach: Originally Australian and New Zealand–based; following acquisition, the brand is now part of New Image Group, which distributes via independent consultants in multiple markets including Australia, New Zealand, France and others
Achievements:
- Nutrimetics has achieved recognition through numerous awards for its products, including accolades for best acne product, brow product and men’s hair and body wash.
Global Revenue 2024: $40 million
Nutrimetics pioneered naturally enriched skincare in Australia, with its iconic Nutri‑Rich Oil. Operating through a social‑selling model, its independent consultants earn commissions on personal sales (up to 45%) by offering skincare, color cosmetics and wellness products, notably cruelty‑free and infused with botanicals. Nutrimetics ranks among the top MLM companies due to its heritage brand trust, natural product positioning and long-standing distributor network.
10. Fifth Avenue Collection
Founders: Originated from the Butler family’s gemstone hobby
CEO: Adam Butler
Year Founded: 1988
Headquarters: Moose Jaw, Saskatchewan, Canada
Company Size: 51–250 employees
Popular Products: Beautiful Button Earrings, Botanical Pearl Collection, Cool Cat Earrings, In the Stars Zodiac Pendant Collection
Global Reach: Independent jewelers in Canada, US, UK, Australia, China, South Africa
Achievements: n/a
Global Revenue: $10 million
Fifth Avenue Collection is an international direct‑selling jewelry brand that began as a family hobby in Canada and has grown into a social‑selling enterprise active in Australia, the U.S. and South Africa, offering stylish, affordable fashion jewelry through independent “Jewelry Stylists” who earn from sales and team bonuses. It ranks among Australia’s notable MLMs due to its longevity, flexible business model, high commission rates (up to 50% per sale) and engaging in‑home or online social selling format. .
Read More: Top 10 MLM Companies in Singapore You Should Know About
Why MLM Companies in Australia Have Thrived in the Global Market?
Now that we have covered the top MLM companies in Australia, you know MLM in Australia is thriving. You would be wondering how these companies have performed so well in Australia? What makes Australia a good option for MLM businesses to thrive? What makes network marketing in Australia different? Let me tell you all about it.
Economic stability and high quality of life
Australia is a tier 1 country which means it is a highly developed country with a stable economy. People are willing to pay a good sum of money to buy anything. This means MM companies in Australia can make a good amount of money. By offering high-quality products and implementing effective marketing strategies, these companies successfully entered the market and built customer trust.
Simplicity of Business Operations
Australia has a pro business environment. These companies were able to start and grow their businesses in Australia with relative ease. Favorable regulations, efficient processes, and strong support systems contribute to a smooth business experience, helping these companies thrive and grow effectively.
Use of Data and Technology for Global Market Insights
Since Australia is a well developed country, it has access to highly advanced technology and data analytics.They were able to make data-driven decisions on team organization and refine their marketing strategies.This technological advantage has enabled them to stay ahead of competitors and adapt swiftly to market changes.Additionally, they have been integrating MLM payment gateways to ensure secure and efficient processing of transactions which has enhanced overall business operations.
Expansion Opportunities for MLM Companies in Australia
The future of direct selling companies will rely on advanced technology to simplify data management and boost customer engagement. Australia needs to improve their use of technology for managing data, automating tasks, and analyzing information. Tools like CRM systems can automate follow-ups and manage customer interactions.
Additionally, integrating advanced analytics will provide valuable insights for strategic decision-making. Embracing these technological advancements will be crucial for staying competitive and driving growth in the evolving market.
Why You Should Consider These MLM Companies in Australia?
Global Reach
These MLM companies operate in over 100 countries, offering International Business Owners (IBOs) potential global business and training opportunities to expand their ventures.
Clear Compensation Plans
Companies like Herbalife offer transparent compensation plans, making it easy to estimate future earnings based on sales. This clarity fosters better communication and trust within the network.
Strong Brand Reputation
A strong brand reputation is a key reason for choosing these MLM companies. High brand value and trust enhance market acceptance and make it easier to sell products effectively. Thus, evaluating brand value is essential before joining an MLM
Direct Selling Industry in Australia – Facts and Figures
Australia’s direct selling sector remains a significant part of the retail landscape, with steady growth and a strong focus on wellness and beauty products. Below are key highlights based on recent data and insights from Direct Selling Australia (DSA):
Australia ranks 24th globally in retail sales for direct selling, according to DSA.
The direct selling sector in Australia was worth $1.7 billion in 2024.
There are 97 direct selling companies currently operating in the Australian market.
The direct selling market in Australia grew by 3.5% in 2024. It achieved a 3.5% compound annual growth rate (CAGR) from 2019 to 2024.
Around 85% of sellers are women aged 35 to 55. New beauty-focused brands are attracting a younger generation of sellers.
Over 40% of sellers promote wellness products such as weight-loss supplements and protein items.
Other high-performing categories include health supplements, weight management products and air purifiers.
Image Reference: directselling.org.au
Key Product Categories and Their Performance
Beauty Products
Beauty products are a major driver of MLM sales in Australia, with many companies focusing on skincare and cosmetics. Newer entrants in the market have attracted a younger demographic, contributing to strong growth in this category.
Wellness Products
Wellness products, including nutritional supplements and weight management items, account for over 40% of sales among MLM members. Brands like Herbalife Nutrition lead in this category, offering popular weight loss and protein products.
Personal Care
Personal care products, such as health and hygiene items, also feature prominently in the MLM sector. These products benefit from a broad customer base and consistent demand.
Household Products
Household products, including cleaning supplies and home goods, have a steady market presence, although they may not be as dominant as beauty and wellness products.
Is MLM Legal in Australia?
Multi-Level Marketing is legal in Australia, provided that companies adhere to specific regulations designed to ensure fair business practices and protect consumers. MLM operates under strict legal frameworks to prevent unethical practices and distinguish it from illegal schemes.
Relevant Laws and Regulations
Australian Consumer Law (ACL):
MLM companies must ensure that their advertising and
promotional materials are truthful and not misleading. They must also provide clear information about
the costs, earnings potential, and terms of participation.
Competition and Consumer Act 2010:
This Act includes provisions to prevent
anti-competitive practices and ensure fair trading in various industries.MLM companies must comply with
rules regarding competition and avoid practices that could harm market integrity, such as deceptive
conduct or unfair competition.
Conclusion
MLM companies in Australia have carved a niche in the global market, offering diverse products and opportunities that resonate with the values of Australians. The direct selling industry in Australia continues to thrive, thanks to factors like economic stability, technological advancements, and a strong focus on ethical business practices. By providing clear compensation plans and a commitment to transparency, these companies offer a viable business model for those seeking entrepreneurial opportunities while helping them avoid common MLM mistakes. As the industry evolves, MLM and direct selling companies in Australia remain at the forefront, poised for continued success and growth.
FAQ
Yes, MLM companies are legal in Australia as long as they follow regulations under the Australian
Consumer Law and the Competition and Consumer Act 2010. These laws ensure fair practices and
transparency, distinguishing them from illegal pyramid schemes.
Consider the company’s reputation, product quality, and compensation plan. Ensure they offer adequate training and comply with Australian laws. It’s crucial to research thoroughly to avoid pyramid schemes.
You can make money with MLM, but success depends on your sales skills, recruitment, and business
management. While some achieve high earnings, many earn modest incomes, so set realistic
expectations.
Many MLMs offer partnership programs with incentives like discounts,
exclusive access, and marketing support. Review program details to ensure they align with your
business goals and offer benefits.
No, affiliate marketing is not illegal in Australia. It is a legitimate marketing strategy, but it must comply with Australian laws, such as the Australian Consumer Law, to ensure transparency and honesty.
Meet The Author
Pavanan Ghosh
Co-founder and Chief Marketing Officer at iOSS
August 19, 2025
