Ever wondered about the best direct selling companies in India? Well, here’s the lowdown! In this blog, we’re spotlighting the leading direct selling companies in India that are changing the game. From health products to lifestyle goodies, these top MLM companies are using cutting-edge MLM software to make their mark in the business world. Let’s look into the world of direct selling and discover the leaders making waves in India!

Top 10 Direct Selling Companies in India

  1. Modicare
  2. Amway
  3. RCM
  4. Mi Lifestyle
  5. Herbalife
  6. Oriflame
  7. Vestige
  8. DXN
  9. IMC
  10. Forever Living

1. Modicare

Modicare is the first Direct Selling Company in India. Established in 1996, Modicare focussed on the philosophy of enhancing, engaging, and empowering people’s lives. It sells products related to wellness, skincare, personal care, home care, food and beverages, watches, tech, jewelry, and others.

The age-old custom of giving back to people while improving lives for a better, more secure future has been the legacy behind Modicare’s success. Samir Modi, the owner of Modicare, is a New Delhi-based businessman who founded both the Colorbar cosmetics line and the Twenty-Four Seven convenience store network. Modicare Limited reported operating revenues exceeding INR 500 crore for the fiscal year ending on March 31, 2022.

2. Amway

Amway, India’s number one direct selling company, has a massive market influence with various products, including health, nutrition, beauty, and home care. No registration fee is required, and you can earn through network marketing.

In addition to this distinctive free product feature, the company offers over 200 products that can span every market category. It also provides most of the FMCG category products at affordable prices. Amway’s reported profit has increased since 2015, exceeding $11.6 billion in 2023.
Amway in India has seen remarkable growth in the last few months. The number of distributors has soared past 650,000, with females making up a substantial 60% of this total. Not just that, Amway’s team in India has grown too, with over 3,000 employees now on board. To meet the needs of distributors and ensure smooth product deliveries, the company’s warehouse network has expanded to over 40 locations. It’s a testament to Amway’s expanding presence and commitment in India.

3. RCM

RCM” the name is synonymous with direct selling in India. It has a legacy of loyal consumers in every corner of the country. The main motive of this Company has always been to change the lives of people by giving them opportunities to empower them socially, equip them with relevant skills, and give them a chance to achieve financial independence, development, and joyful life.

RCM sells anything from FMCG to stationary, from computers and electronics to apparel, footwear, and plasticware. The fantastic thing about the Company is that it became a source of employment during the pandemic. People were able to buy goods without leaving their homes. Along with people’s satisfaction, the business also made a lot of profits.

4. Mi Lifestyle

Established in 2013, Mi Lifestyle Marketing Global Private Limited is one of India’s top 10 network marketing companies. With a wide range of agrocare, healthcare, homecare, and personal care products, Mi Lifestyle’s revenue in 2022 is estimated to be more than Rs 916 Cr.

This popular MLM company has more than 200 products in its portfolio that cover practically every market category with special offers of free coupons. The company also offers a wide range of quality lifestyle items for daily use which are approved by the Ministry of AYUSH.

5. Herbalife

Herbalife is another famous direct selling company in India right now. Since 1980, it has been a leading provider of nutritional products that aided individuals in leading healthy lives. The unique factor Herbalife processes is that their products are not available in general stores.

Herbalife is a global nutrition firm operating in 90+ countries. You can join Herbalife and become an associate to get a minimum discount of 25% on each purchase. Moreover, associates receive considerable training and require no minimum purchases, startup fees, or sales tools to get started.

6. Oriflame

Oriflame is a Swedish beauty products manufacturer that has been operating in India for over 25 years. Jonas of Jochnick and Robert of Jochnick, as well as Bengt Hellsten, created Oriflame in Sweden in 1967. Oriflame is a beauty company with over 3 million brand partners globally, selling products in over 60 countries.

It has gained over INR 500 crores for the financial year 2022. Here, you will receive both business class and immediate benefits. Additionally, you can receive PD (Performance Discount) after reaching a specified level of sales.

7. Vestige

Vestige has made it to the top 10 direct selling companies in India, with millions of distributors spread all over India. With phenomenal sales, it sells quality personal and healthcare products.

Over 3000 sales outlets are spread across India, with a revenue of more than INR 500 crores for the financial year 2022.

Vestige offers profits through the direct selling of these products as well as through the performance of your distributors. It provides 5% to 11% as a cumulative performance bonus and 14% on business building and other funds per your network performance.

8. DXN

DXN provides unique products in the line of Ayurveda and health supplements, food and beverage, personal care, and cosmetics. It operates in over 180 nations with seven million-plus distributors and more than 1500 employees. The company’s revenue in India is estimated to be between INR 100cr – 500cr for the financial year 2022.

DXN offers 15% to 25% as retail profit and 6% to 21% as group profit when you sign up as a member. The profits increase as you advance your position through sales. Nonetheless, DXN India prohibits selling through third-party websites such as Amazon, Flipkart, etc.

9. IMC

IMC, or “International Marketing Corporation.” also known as IMC Business, started its journey in 2017 with its head office in Ludhiana, Punjab. It has established itself in India with thousands of staff and millions of customers. And is now broadening its horizons through its presence in various parts of the world.

This network marketing company sells products based on health, personal, and home care products. IMC originated the idea of AloeVeda to enlighten India’s heritage. Based on this idea, IMC has developed innovative products to rebuild people’s faith in the environment and its rejuvenating properties.

IMC has significantly improved the lives of thousands of people through years of unrelenting commitment and work, and it aspires to keep moving in this direction.

10. Forever Living

Forever Living is a relatively new direct selling company in India that trades health and beauty products. Its products help people to become entrepreneurs, create extra income, and receive exclusive discounts.

In addition, you will get opportunities to tour foreign lands, specialized training from industry leaders, and attractive bonuses.

This Company has been around for more than 40 years and has millions of distributors across 160 nations. The company’s revenue in India is between INR 1cr – and 100cr for the financial year 2022.

Did you know?

The Indian direct selling industry is thriving, generating over ₹12,000 crore in annual revenue! That’s a whopping 20% growth year-on-year, fueled by rising disposable incomes and a growing appetite for convenient shopping experiences.

MLM Software’s Edge in Direct Selling Companies

MLM software serves as the technological foundation for Direct Selling Companies, streamlining complex operations and enhancing efficiency. From managing downline structures to tracking sales performance, this software simplifies the network of distributors, ensuring seamless communication and collaboration. It automates essential tasks such as commission calculations and payouts, minimizing errors and fostering trust among distributors. In essence, MLM software empowers Direct Selling Companies to focus on growth, enabling a scalable and sustainable business model.

Big names in Indian direct selling, such as Modicare, Amway, and RCM, are seeing impressive revenue growth due to the increasing popularity of wellness and personal care products. Even though they face challenges like regulatory scrutiny, the future of Indian direct selling appears promising. Emerging players like Mi Lifestyle and Vestige are making their mark with digital-first strategies, adding to the industry’s bright outlook.

Did you know?

The direct selling industry is a major source of entrepreneurial opportunities for women in India. ‍ An impressive 70% of the workforce are women, building successful businesses and achieving financial independence.


Direct selling has been on the horizon and will undoubtedly continue to exist in 100 years!

This blog has enlisted 10 Direct Selling Companies intending to successfully educate its readers on which MLM company to choose. The firms mentioned above are ideal platforms to start an entrepreneurial journey for a wealthy and healthy existence. However, there are both legitimate and scams operating out there. Thus, choose attentively when you do!

Frequently Asked Questions about Top MLM Earners

Direct selling is authorized by Indian laws, and all direct selling enterprises fall within the jurisdiction of the Price Chits Money Circulation Scheme (Banning) Act, which is overseen by the Department of Financial Services.

Industry experts anticipate that, with clear regulatory guidance, the direct sales market in India could rise to Rs 64,500 crore by 2025, a significant increase from the current Rs 7,200 crore.

Establishing a direct selling company in India involves obtaining necessary licenses, adhering to Ministry of Consumer Affairs guidelines, and complying with the Direct Selling Guidelines, 2016.

MLM income disclosure statement provides insights into earnings and success rates, aiding potential associates in understanding the income potential.

Technology in MLM enhances communication, streamlines processes, and facilitates online transactions for easier business management.

Conduct thorough research on the company’s background, compensation structure, and legitimacy. Beware of recruitment-focused models, seek advice from industry experts, and carefully review terms and conditions.

Personalized interactions, quality products, and a strong sense of community foster long-term relationships, thereby retaining customers in network marketing.

Yes, distributors should be aware of MLM tax deductions strategies related to business expenses and home office, among other strategies.

Building relationships, effective communication, product knowledge, and leveraging social networks are some of the crucial direct sales tactics, utilized by many leading network marketing companies in India.

MLM Sustainability involves ethical business practices and environmental responsibility integrated into core values and product offerings.

Meet The Author
Pavanan Ghosh

Co-founder and Chief Marketing Officer at iOSS

A seasoned analyst with a passion for innovative marketing ideas and trends in software development, Artificial Intelligence, and Multi-Level Marketing trends. Specializes in spotting major trends at the intersection of multiple new technologies. Has years of experience planning and delivering compelling projects which combine two or more of these increasingly popular technologies.

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