Top 10 Direct Selling Companies in India 2025 : Updated List
Pavanan GhoshUpdated on May 30th, 2025
Ever wondered about the best direct selling companies in India? Well, here’s the lowdown! In this blog, we’re
spotlighting the leading top 10 direct selling companies in India that are changing the game. From health products to
lifestyle goodies, these top network marketing companies are using cutting-edge MLM software to make their mark in the business
world. Let’s look into the world of direct selling and discover the leaders making waves in India!
Stay tuned for an exciting look into the world of direct selling and network marketing in India!
Did you know?
In India, network marketing companies are growing rapidly. Reports suggest that by 2025, the direct selling
industry in India could reach Rs 645 Billion crore, with Vestige playing a major part in this growth.
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Top 10 Direct Selling Companies in India 2025
#
Company
Products
Founded Year
Revenue in
million (2024)
1
Mi Lifestyle
Marketing Global
Agro Care, Health Care,
Home and Personal Care,
Food and Beverages
2013
$126
2
Amway
Nutrition, Beauty,
Home and Living, Personal Care
1959
$7700
3
Forever Living
Nutrition, Sport and Fitness,
Skin and Personal Care
1978
$1800
4
IMC
Health Care, Agriculture,
Veterinary, Household,
Beauty, Food
1998
$100
5
Vestige Marketing
Private Limited
Health and Wellness,
Personal Care, Home Care,
Skin and Make-up,
Hygiene, Accessories
2004
$154
6
Herbalife
Food and Beverages,
Vitamins and Supplements,
Skin and Body, Nutrition
1980
$5.1
7
Modicare
Personal Care, Laundry,
Agriculture, Auto Care,
Fragrances
1996
$350
8
Tupperware
Kitchenware,
Storage and Organization,
Kitchen tools, Tableware
1946
$1,310
9
RCM Marketing
Food and Grocery,
Paint and Construction,
Fashion, Footwear,
Accessories
1988
$101
10
Oriflame
Skin and Makeup, Fragrance,
Bath and Body, Hair Care
1967
$811
Top 10 Direct Selling Companies in India – An Overview:
The top 10 direct selling companies in India including Mi Lifestyle, Amway, Forever Living, IMC, Vestige, Herbalife,
Modicare, Tupperware, RCM Marketing, and Oriflame are examined in this post in order to provide a detailed overview
of their unique product offerings, business models, and opportunities for entrepreneurship through network marketing
techniques.
1. Mi Lifestyle
Established in 2013, In India, Mi Lifestyle Marketing Global Private Limited is considered as the top direct-selling
company. With a wide range of agrocare, healthcare, homecare, and personal care products, Mi Lifestyle’s revenue in
2022 is estimated to be more than Rs 916 Cr.
This popular MLM company has more than 200 products in its portfolio that cover practically every market category
with special offers of free coupons. The company also offers a wide range of quality lifestyle items for daily use
which are approved by the Ministry of AYUSH.
2. Amway
Amway, one of
the top 10 direct selling companies in india., has a massive market influence with various products, including
health, nutrition, beauty, and home care. No registration fee is required, and you can earn through network
marketing.
In addition to this distinctive free product feature, the company offers over 200 products that can span every market
category. It also provides most of the FMCG category products at affordable prices. Amway’s reported profit has
increased since 2015, exceeding $11.6 billion in 2023.
Amway in India has seen remarkable growth in the last few months. The number of distributors has soared past 650,000,
with females making up a substantial 60% of this total. Not just that, Amway’s team in India has grown too, with
over 3,000 employees now on board. To meet the needs of distributors and ensure smooth product deliveries, the
company’s warehouse network has expanded to over 40 locations. It’s a testament to Amway’s expanding presence and
commitment in India.
3. Forever Living
Forever
Living is a relatively new direct selling company in India that trades health and beauty products. Its
products help people to become entrepreneurs, create extra income, and receive exclusive discounts.
In addition, you will get opportunities to tour foreign lands, specialized training from industry leaders, and
attractive bonuses.
This Company has been around for more than 40 years and has millions of distributors across 160 nations. The
company’s revenue in India is between INR 1cr – and 100cr for the financial year 2022.
4. IMC
IMC, or “International Marketing
Corporation.” also known as IMC Business, started its journey in 2017 with its head office in Ludhiana,
Punjab. It has established itself in India with thousands of staff and millions of customers. And is now broadening
its horizons through its presence in various parts of the world.
This network marketing company sells products based on health, personal, and home care products. IMC originated the
idea of AloeVeda to enlighten India’s heritage. Based on this idea, IMC has developed innovative products to rebuild
people’s faith in the environment and its rejuvenating properties.
IMC has significantly improved the lives of thousands of people through years of unrelenting commitment and work, and
it aspires to keep moving in this direction.
5. Vestige
Vestige has made it to the top 10
direct selling companies in India, with millions of distributors spread all over India. With phenomenal sales, it
sells quality personal and healthcare products.
Over 3000 sales outlets are spread across India, with a revenue of more than INR 500 crores for the financial year
2022.
Vestige offers profits through the direct selling of these products as well as through the performance of your
distributors. It provides 5% to 11% as a cumulative performance bonus and 14% on business building and other funds
per your network performance.
6. Herbalife
Herbalife is another famous direct selling company in India right now. Since 1980, it has been a leading provider of
nutritional products that aided individuals in leading healthy lives. The unique factor Herbalife processes is that
their products are not available in general stores.
Herbalife is a global nutrition firm operating in 90+ countries. You can join Herbalife and
become an associate to get a minimum discount of 25% on each purchase. Moreover, associates receive considerable
training and require no minimum purchases, startup fees, or sales tools to get started.
7. Modicare
Modicare is the first Direct Selling Company in India. Established in 1996, Modicare
focused on the philosophy of enhancing, engaging, and empowering people’s lives. It is one of the most important
network marketing companies in India, offering products related to wellness, skincare, personal care, home care,
food and beverages, watches, tech, jewelry, and more.
The age-old custom of giving back to people while improving lives for a better, more secure future has been the
legacy behind Modicare’s success. Samir Modi, the owner of Modicare, is a New Delhi-based businessman who founded
both the Colorbar cosmetics line and the Twenty-Four Seven convenience store network.
Modicare Limited reported operating revenues exceeding INR 500 crore for the fiscal year ending on March 31, 2022.
8. Tupperware
Founded in the United States in 1946 by Earl Tupper, Tupperware has become a global leader in direct selling,
renowned for its high-quality, airtight plastic food storage containers. The company’s product range extends beyond
storage, encompassing cooking containers, food preparation tools, and serving items.
Tupperware’s unique direct selling model empowers individuals, primarily women, to become independent distributors.
These distributors host in-home parties and product demonstrations, fostering personal connections and building
strong communities. This grassroots approach, combined with innovative product design and a focus on empowering
individuals, has propelled Tupperware to global success and a prominent position among the top 10 direct selling
companies in India.
9. RCM
“RCM” the name is synonymous with
direct selling in India. It has a legacy of loyal consumers in every corner of the country. The main motive of this
Company has always been to change the lives of people by giving them opportunities to empower them socially, equip
them with relevant skills, and give them a chance to achieve financial independence, development, and joyful life.
RCM sells anything from FMCG to stationary, from computers and electronics to apparel, footwear, and plasticware. The
fantastic thing about the Company is that it became a source of employment during the pandemic. People were able to
buy goods without leaving their homes. Along with people’s satisfaction, the business also made a lot of profits.
10. Oriflame
Oriflame is a Swedish beauty products
manufacturer that has been operating in India for over 25 years. Jonas of Jochnick and Robert of Jochnick, as well
as Bengt Hellsten, created Oriflame in Sweden in 1967. Oriflame is a beauty company with over 3 million brand
partners globally, selling products in over 60 countries.
It has gained over INR 500 crores for the financial year 2022. Here, you will receive both business class and
immediate benefits. Additionally, you can receive PD (Performance Discount) after reaching a specified level of
sales.
The Indian direct selling industry is thriving, generating over ₹12,000 crore in annual revenue! That’s a
whopping 20% growth year-on-year, fueled by rising disposable incomes and a growing appetite for convenient
shopping experiences.
MLM Software’s Edge in Direct Selling Companies
MLM software serves as the technological foundation for Direct Selling Companies, streamlining complex operations and
enhancing efficiency. From managing downline structures to tracking sales performance, this software simplifies the
network of distributors, ensuring seamless communication and collaboration.
It automates essential tasks such as commission calculations and payouts, minimizing errors and fostering trust among
distributors. In essence, MLM software empowers Direct Selling Companies to focus on growth, enabling a scalable and
sustainable business model.
Big names in Indian direct selling, such as Modicare, Amway, and RCM, are seeing impressive revenue growth due to the
increasing popularity of wellness and personal care products. Even though they face challenges like regulatory
scrutiny, the future of Indian direct selling appears promising. Emerging players like Mi Lifestyle and Vestige are
making their mark with digital-first strategies, adding to the industry’s bright outlook.
Did you know?
The direct selling industry is a major source of entrepreneurial opportunities for women in India. An
impressive 70% of the workforce are women, building successful businesses and achieving financial
independence.
Conclusion
Direct selling has been on the horizon and will undoubtedly continue to exist in 100 years!
This blog has enlisted top 10 Direct Selling Companies in india intending to successfully educate its readers on which MLM
company to choose. The firms mentioned above are ideal platforms to start an entrepreneurial journey for a wealthy
and healthy existence. However, there are both legitimate and scams operating out there. Thus, choose attentively
when you do!
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Frequently Asked Questions
Amway India is considered as the the No.1 direct-selling company in India based on revenue and
market share. Avon, Mi Lifestyle, Herbalife, and Oriflame are a few additional well-known
direct-selling businesses in India. It’s crucial to thoroughly investigate and assess a
direct-selling company’s reputation, product line, and pay structure before considering joining.
Direct selling is authorized by Indian laws, and all direct selling enterprises fall within the
jurisdiction of the Price Chits Money Circulation Scheme (Banning) Act, which is overseen by the
Department of Financial Services.
Industry experts anticipate that, with clear regulatory guidance, the direct
sales market in India could rise to Rs 64,500 crore by 2025, a significant increase from the current
Rs 7,200 crore.
Establishing a direct selling company in India involves obtaining necessary
licenses, adhering to Ministry of Consumer Affairs guidelines, and complying with the Direct Selling
Guidelines, 2016.
MLM income disclosure statement provides insights into earnings and success
rates, aiding potential associates in understanding the income potential.
Technology in MLM enhances communication, streamlines
processes, and facilitates online transactions for easier business management.
Conduct thorough research on the company’s background, compensation
structure, and legitimacy. Beware of recruitment-focused models, seek advice from industry experts,
and carefully review terms and conditions.
Yes, distributors should be aware of MLM tax deductions strategies related to business expenses and home office,
among other strategies.
Building relationships, effective communication, product knowledge, and
leveraging social networks are some of the crucial direct sales tactics, utilized by many leading network marketing
companies in India.
MLM Sustainability involves ethical business practices and
environmental responsibility integrated into core values and product offerings.
Amway is the number one direct selling company in India. A dominant force in
the Indian direct selling market, Amway India is a subsidiary of the world’s number one direct
selling company, Amway.
Meet The Author
Pavanan Ghosh
Co-founder and Chief Marketing Officer at iOSS
A seasoned analyst with a passion for innovative marketing ideas and trends in software development, Artificial Intelligence, and Multi-Level Marketing trends. Specializes in spotting major trends at the intersection of multiple new technologies. Has years of experience planning and delivering compelling projects which combine two or more of these increasingly popular technologies.
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Big names in Indian direct selling, such as Modicare, Amway, and RCM, are seeing impressive revenue growth due to the
increasing popularity of wellness and personal care products. Even though they face challenges like regulatory
scrutiny, the future of Indian direct selling appears promising. Emerging players like Mi Lifestyle and Vestige are
making their mark with digital-first strategies, adding to the industry’s bright outlook.
May 23, 2025
