Multi-level marketing has generally adapted positively to all the technological changes happening around. Network marketers have been leveraging the latest technologies to expand their businesses for a long time now.

Network marketing tools such as MLM software have significantly changed the whole network marketing business by optimizing business operations and simplifying the whole process.

To keep up with the competition and attract new customers to the business, it is essential for every direct seller to be updated about the latest tools in the Multi-level marketing business.

So let’s have a look at the top direct sales tools you must use in multi-level marketing.

Top 10 Network Marketing Tools for MLM:

Network Marketing tools will help you empower your marketing, maintain better customer relationships, make better decisions, uncover new business opportunities, and plan ahead for the future.

So, let’s have a look at the top network marketing tools you must use in multi-level marketing.


1. Marketing Outreach Tools

Marketing outreach tools are a set of direct marketing tools that can be used to market the products and services of the company. It will generally provide services such as :

  • Social Media Marketing

Social media platforms are used to promote a product, service, or brand. This includes creating content, running ads, and engaging with customers on platforms like Facebook, Instagram, Twitter, and LinkedIn. Thus, the goal of social media marketing is to increase brand awareness, drive website traffic, and ultimately boost sales or conversions.

  • Email Marketing

Email marketing uses emails to promote products, services, and brands. This process includes newsletters, promotional emails, and targeted marketing messages to a list of people. Email marketing campaigns can be automated and personalized to reach specific segments of a mailing list, which help to improve the overall effectiveness of the campaign.

  • Lead Capture

Lead capture is the process of collecting information from potential customers or clients in order to nurture them through the sales process. It can be done through a variety of means, including website forms, landing pages, email campaigns, and social media. The goal of lead capture is to create a database of potential customers who can then be marketed to and converted into paying customers.

  • Campaign Management,

Campaign management is the planning, executing, and measuring the success of marketing campaigns. Email marketing, social media marketing, paid advertising, lead generation, and content marketing are some of the campaigns used here.

  • A/B Testing

Commonly used in digital marketing, website design, and product development, A/B testing, or split testing, is a method of comparing two versions of a marketing campaign or website to determine which one performs better. It is used for a variety of elements, such as headlines, call-to-action buttons, images, and layout.

  • Referral & Affiliate System Management

These are the process of managing and overseeing a referral or affiliate marketing program. A referral system is a program that rewards customers for referring their friends, family, or colleagues to your business whereas Affiliate system management is the process of managing an affiliate marketing program.

These tools itself show the impact of digital marketing has on direct selling business. It has really revoltionized the way network marketing is done and enabled to reach larger audiences with lesser effort and cost.

2. Marketing Suites

A marketing suite is a set of marketing tools sold as a single product. The Marketing tools are increasingly being combined into marketing suites, and while some remain merely bundles, others are becoming highly integrated.

Marketing suites are beneficial for network marketing companies and distributors alike. Companies can set marketing goals with targets and monitor developments to make sure of effective participation by the distributors. And distributors can leverage the tools to reach out to more new potential customers.

3. Replicate Website

When you are in the network marketing business and you are serious to make good money you need to become a pro in this field. The first thing that you need to do is to have a website of your own just like your competitors have done. If you want to be the best in your industry then you need to have the best website to support you. Your website is the first impression that people will have of you and also helps you in building credibility and trust among your prospects. Also, your website is your main source of traffic, customers, leads, and sales for your business. So it is necessary for you to have your own website.

4. Webinars

Internet-based webinars are a popular way of marketing a business and the only way to market the products of network marketing companies. These webinars can be used to share information, screens, and audio and video clips with the members of your organization. These are tools to help the members and leaders of your downline generate income from their respective downline.

5. Business Intelligent Tools

Bi Tools

It is not practical to analyze all the aspects of your business manually. It would be laborious and time-consuming. This is where Business Intelligence comes in the field. These tools help you make better decisions by analyzing your data easily. Further, Business intelligence tools in MLM provide analytics that help organizations to interpret their market based on diverse parameters.

Benefits of using BI tools

  • Enhance Profit

Companies deploying BI tools are found to be more productive and profitable.

  • Gives Powerful Insights

Gives useful insights based on business performance with different KPIs, profitability statistics, revenue alerts, business sales flow, predictive analytics, etc…

  • Facilitates Data-Driven Decision Making:

Help you make data-driven conclusions and eliminate decisions based on random predictions.

  • Summaries Analysis

Gives a summarised representation of overall performances and results from the dashboard.

  • Comprehensive and In-Depth Predictions

Produce detailed business planning and predictions using market data.

  • Easily recognizes Best Performers

Recognizes the best performers and leaders by examining distributor performance data.

  • Recognises Weaklings of the Company

BI tools also recognize the low-performing domains of the company using a KPI analyser.

6.Customer Relationship Management (CRM)

Customer Relationship Management

Building and maintaining proper relationships with your customers and team members is important in network marketing business. But it can be tiring to manually manage all your business relations. This is where Customer Relationship Management (CRM) is useful. Using a MLM CRM software is one of the best sales funneling methods in MLM.

A proper CRM system in MLM will help businesses to manage all their prospects in a single place. The system assists in organizing lead management, tracking customer activity, pipelining sales potential, identifying lead sources, etc…

Benefits of Using CRM:

  • It allows you to maintain contact with existing and potential customers through one system.
  • CRMs can improve customer acquisition and retention and help attain an improved customer-centric strategy.
  • It ensures minimal loss of customers with automatic reminders about appointments and follow-ups.
  • Customer Relationship Management allows prioritization of various duties for distributors and enables quicker sales conversions.

7. Virtual Training Platforms

Having a virtual training platform will significantly benefit the network marketer. Working with a team requires a lot of work on the leader’s part to train people. A lot of time is spent trying to find the right people to train and then determining how to train that individual to get the best results.

A virtual training platform gives the network marketer the freedom to train people at their own pace. This platform also allows potential leaders to train in a way that works best for them. They can do this because they are not held to a training style that must be used for everyone.

8. Event Scheduling Tools

When running a network marketing business, you often need to organize your events and conferences with some scheduling tools. With event scheduling tools available online you can create, manage and share your events. These tools make your MLM business manage events hassle-free.

9. Graphic Designing Tools

Every network marketer should have at least one good graphic design tool at hand. This is because most people won’t even bother reading your emails or visiting your website unless you have a quality lead capture form. After all, what’s the point of wasting precious time on something that’s poorly designed? It could completely ruin the reputation of your company. If the lead capture form looks like a third-grade school project, why should anyone sign up for it?

Graphic designing tools help you utilize your skills to the maximum by creating catchy and attractive designs. This is one of the finest ways to generate leads and to increase bounce rate on your website.

10. Automated Sales Booster

Needless to say, the fastest way to increase your income is to increase your personal sales volume. Many network marketing leaders have been using automated online sales booster tools to help their people get promoted.

Automation techniques being a key element, help you to concentrate on your appointment setting activity. Here, your prospects will be getting in touch with you rather than you with them. As a result, you are able to present them with a better offer, which they are more likely to accept. In fact, the average network marketer has a 20-30% acceptance rate. This can be used to your advantage.


Network marketing tools bring the shift from traditional marketing methods to the latest data-driven marketing. The insights received from these tools help businesses make better decisions. In addition, it simplifies the fundamental ideas of network marketing and makes building the network more effortless.

These are top network marketing tools you must use in multi-level marketing. Use these MLM tools to stay on top of your network marketing business.

Meet The Author
Pavanan Ghosh

Co-founder and Chief Marketing Officer at iOSS

A seasoned analyst with a passion for innovative marketing ideas and trends in software development, Artificial Intelligence, and Multi-Level Marketing trends. Specializes in spotting major trends at the intersection of multiple new technologies. Has years of experience planning and delivering compelling projects which combine two or more of these increasingly popular technologies.

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