This is an exploration of Forever Living MLM, a company that has captured the attention of both aspiring entrepreneurs and sceptics alike. Forever Living is one of the most popular MLM companies, famous for its aloe vera-derived products. In this blog, we will cover everything that Forever Living MLM truly entails. From its business model to the products it offers, we will leave no stone unturned. The focal point of our journey is the fundamental question that often surrounds MLM companies: “Is Forever Living a Pyramid Scheme?” With a critical eye and a commitment to providing accurate information, we aim to help you decide whether you are considering joining this MLM giant or are simply curious about the MLM industry. Welcome to the world of Forever Living MLM.
Forever Living MLM Review: Is It Worth in 2025?

Forever Living MLM was founded in 1980 by Rex Maughan and is based in Arizona. It is one of the biggest network marketing companies in the US and worldwide, with over 9.5 million global distributors in over 160 countries. Rex Maughan held the first Forever Living Products meeting with close family and friends in Tempe, Arizona. His goal was to offer the best consumable products proven to promote lasting health and wellness. With a strong emphasis on this, Forever Living primarily provides aloe vera-based products, including dietary supplements, skincare, and personal care items. Forever Living Products International, LLC, commonly known as Forever Living or Forever Living Products (FLP), operates in several entities. Among these are: Aloe Vera of America, Inc. (AVA), Forever Living.com, L.L.C., and Forever Living Products Canada, Inc. Together, these entities produce, manufacture, and market a diverse range of Aloe vera-based products.
Company Name: | Forever Living |
CEO: | Gregg Maughan |
Annual Revenue: | 1.8 Billion USD (2024) |
Type: | Private |
Industry: | Multi Level Marketing |
Founded: | 1978 |
Established in | United States |
Products: | Aloe Vera based health and wellness products |
Website : | www.foreverliving.com |

Forever Living company has successfully ranked top 10 in the list of Top 100 Network Marketing Companies across the globe. Today, Forever Living is a brand that knows how to make an impact. They have made remarkable efficiency in leveraging e-commerce and social media to market their exceptional products and interact creatively with customers.
What kind of products do they sell?

Forever MLM Company products are based on Aloe Vera, a natural plant that is said to have great healing attributes. This has led them to be known as the aloe vera MLM. Some of the remedies that Aloe Vera does help with weight loss, more energy, heals skin burns and helps keep your digestive system in check. Since all the products are all-natural, there are no real side effects that you need to be bothered with. The product line has a large variety, including cosmetics, health drinks and specialized skincare products.
Most Popular Products of Forever Living MLM
Forever Aloe Lips

Forever Aloe Lips is the ultimate lip care solution for any season, offering powerful, soothing moisture that keeps lips soft, smooth, and healthy. Packed with aloe, jojoba oil and beeswax, it effectively soothes dry, chapped lips while providing a long-lasting moisture barrier.
Forever Bright® Toothgel
Forever Bright Toothgel is an excellent choice that offers advanced teeth cleaning power with natural ingredients. Free from fluoride, this toothgel combines aloe vera with bee propolis to promote healthy gums and fresh breath.

Aloe Vera Gelly

Forever Aloe Vera Gelly offers the purest form of aloe vera, delivering soothing, moisturizing and conditioning benefits for all skin types. This high-quality gel is made from hand-harvested aloe leaves, filleted by hand to preserve the inner gel, ensuring maximum potency.
Forever Aloe Vera Juice
Forever Aloe Vera Gel offers a truly authentic aloe vera experience, delivering 99.7% pure inner-leaf gel with no added preservatives, sugar, or gluten. Certified by the International Aloe Science Council (IASC) for its purity and potency, this nutrient-rich drink supports healthy digestion, promotes a strong immune system, and helps maintain natural energy levels.

Forever Absorbent-C

Forever Absorbent-C offers a delicious and convenient way to get your daily dose of vitamin C, with a natural orange and honey flavor that makes it easy to enjoy. With its antioxidant properties, Forever Absorbent-C helps protect against oxidative stress, promoting overall wellness. It’s the perfect way to bridge the gap in your nutrition and support your healthy, active lifestyle.
Is forever living a pyramid scheme?
Forever Living’s brochures and marketing material focus more on building your downlines more than product sales. Like most MLM plans, to advance through the ranks and become eligible for various rewards and bonuses at forever living, you are required to recruit downlines. Even if you were bringing in millions in product sales every year, you will not be promoted if you don’t recruit. This may sound similar to a pyramid scheme, but Forever Living MLM has legit products and the company is legal in most countries.
Is Forever Living Products Company Legit or Scam?
Forever Living Products (FLP) is not a scam. It is a reputable, legitimate company with a strong global presence, known for its high-quality natural products supported by extensive research and development. Like many direct sales companies, it has faced some criticisms regarding its business model, but numerous customers and distributors vouch for the quality and effectiveness of its products.
Forever Living MLM Compensation Plan
Forever Living MLM allows you to make money by selling its products and introducing other members to your team like any other direct selling company. A fascinating thing about the product line is the great profit margins. You can make up to 43% per sale, which is definitely high. Forever Living products MLM has no membership or joining fees to get started, which is another plus point. You only have to pay for the products you want to sell and your set. Forever Living provides opportunities for you to earn commissions when you enroll new members into your business network. This multi-tiered compensation plan incentivizes both product sales and team building, offering you a chance to maximize your income as you grow your network. Forever Living works with an MLM software to automate and streamline every MLM operation, from tracking sales and commissions to managing downlines and providing essential data analytics for their distributors.
How Does The Forever Living Marketing Plan Actually Work?
There are two ways to join Forever Living: you can start as an Assistant Supervisor, giving you a 30% wholesale discount and 5% cashback on orders in the following month. Assistant Supervisors can also add new members to their team.
Alternatively, your second option to become a Novus Customer, and this requires you either purchasing the Clean 9 weight management pack or placing an order of £100 (with varying requirements in other countries). Novus customers enjoy a 15% discount but cannot recruit others into the business.

Pros of Forever Living MLM
The customers say that using Forever Living Products is a great pleasure. Their Sonya Skin Care Collection is often highly said of. The company has customers in over 158 countries around the world and has its amazing aloe-based products to provide its customer a sensation of Look!
Cons of Forever Living MLM
The experts say that benefits, bonuses, and the pay raises of Forever Network Marketing company are some of the worst in the MLM industry. This company is about 5 years behind the industry practice in just about everything. This makes it incredibly hard to stay competitive with other companies. Their distributors say that employee needs are often neglected as the company puts the needs of purchasers as their first priority.
Read More: Forever Living MLM offers a lucrative earning opportunity with high product margins and no upfront costs. Read more on Forever Living MLM Top Earners to have an overview of their monthly incomes and success stories.
Forever Living MLM Awards and Recognition
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Forever Aloe Vera Gel won the Silver Award for Best Aloe Vera Product at the Global Green Beauty Awards 2023.
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Forever Marine Collagen took home the Gold Award for Best Innovative Beauty Product at the Global Makeup Awards 2022.
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Aloe Body Lotion was awarded Gold for Best Body Product at the Global Makeup Awards 2022.
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Aloe Sunscreen earned the Gold Award for Best Sun Protection at the Green Parent Awards 2021.
Verdict on Forever Living
This comprehensive Forever Living MLM review has shed light on the company’s unique MLM structure and business model. Our evaluation suggests that Forever Living Products International, LLC, appears to operate within legal boundaries and places a genuine emphasis on selling tangible products, primarily based on Aloe vera. However, approaching Forever Living should be with a clear understanding of the company’s structure, their compensation plan, and realistic expectations. If you want a safe and secure business opportunity without any initial investment, try your hand at Forever Living.
Frequently Asked Questions
Forever Living Products, Nature’s Sunshine, Farmasi, New Image International and L R Health and Beauty are the top five most popular aloe vera MLM in the world.
Yes, Forever Living Products (FLP) is a legal business. It is a well-established company that operates in over 160 countries worldwide. It follows local laws and regulations in each market it operates within and is a member of the Direct Selling Association (DSA).
No, there is no fee to get started with Forever Living Products (FLP) as a distributor. According to their website, you can simply fill in their form to get started.
The main product of Forever Living is aloe vera-based products. Their flagship product is Forever Aloe Vera Gel. Other products include Forever Aloe Lips, Forever Bright Toothgel, Aloe Vera Gelly, Aloe Vera Juice etc.