Ayush Natura Wellness – Scaling Ayurvedic Wellness Through a Smarter Binary MLM Platform

Ayush Natura Wellness – Scaling Ayurvedic Wellness Through a Smarter Binary MLM Platform

Industry: Ayurvedic Health & Wellness

Location: Ernakulam, Kerala, India

Ayush Natura Wellness Pvt. Ltd. is a Kerala-based direct-selling company bringing Ayurvedic and natural wellness products to households across India. Its range spans immunity boosters such as Noni Natura, Moringo and Sea Buckthorn juice, herbal remedies, personal-care bars, hair oils, and millet-based health foods. Through a growing network of distributors, Ayush Natura pairs everyday natural wellness with a rewarding income opportunity for its members.

The brand’s purpose is simple: make natural wellness part of daily life while helping ordinary people build a sustainable business of their own.

Objective

Ayush Natura needed a reliable MLM software platform to move its established distributor network off its earlier system and support its next stage of growth, without pausing day-to-day business. The primary goals included:

  • Migrating the existing network, with its trees, wallets, orders, and rank history, with zero disruption to members.
  • Running a binary compensation plan with fair earning caps and a fully automated rank ladder.
  • Launching a second product line (RV) with its own monthly profit-sharing income.
  • Formalising a pincode-based BDA distribution network with dedicated rewards.
  • Giving the head office complete control over settings, payouts, and reporting.
  • Giving distributors a transparent, real-time view of their team and earnings.

Inception and Implementation

To achieve this, Ayush Natura partnered with Infinite MLM Software to design and implement a platform tailored to its products and compensation plan. Built on the Infinite MLM framework and extended with client-specific modules, the rollout delivered three connected components:

Admin panel

A secure panel giving the head office full control over members, the network, products, compensation settings, wallets, payouts, and reports.

Member back office

A responsive back office where distributors track their team, volumes, ranks, and income, shop, and manage their wallet.

Commission Engine

A dedicated engine that updates volumes on every order and runs daily and monthly payouts automatically.

The implementation emphasised a disruption-free migration, flexible earning modules, and a scalable architecture built for a fast-growing national network.

Proposed Features

Core Plan

Binary Plan

Two-leg structure with pairing on Business Volume (BV), paid daily on matched volume with carry-forward of the stronger leg.

Earning Caps

Daily caps tiered by the member’s own BV, with flush-out of excess volume for a fair, sustainable payout.

Customizations & Earning Options

Registration & Repurchase Packs

BV product packs across multiple volume tiers to suit every member.

Binary Pairing Bonus

Daily income on matched left and right BV.

Silver-Point Rank System

A multi-tier rank ladder from Silver to Wellness Partner, earned by matching silver points on both legs.

Rank Rewards & Awards

One-time cash rewards that scale with rank, plus product awards.

Rank Purchase Packs

Premium packs that grant a rank directly, such as Gold.

Premium Pool Bonus

A monthly pool funded by every premium pack, shared among members who introduce a qualifying number of premium buyers.

Extended Opportunities

RBV Product Line

A separate catalogue of everyday products (Vanya soaps and hair oil, Milova millet mixes, and Buckthornia) with its own cart and orders.

RBV Bonus

The month’s commissionable value shared among qualifying members by their personal and team RV.

Leadership Incentive

A monthly reward on the personal and team RV of directly sponsored members.

RV-to-Silver Conversion

RV purchases also build silver points towards the next rank.

BDA Network

Pincode-assigned distributors who place orders for members, earning a BDA bonus on BV and paying their sponsor a BDA sponsor bonus on both BV and RV orders.

Additional Modules

Backoffice Management

Member management, KYC approval, plan activation, placement and sponsor changes, and manual volume adjustments.

Genealogy

Binary tree, genealogy view with order details, downline and referral lists.

Wallets & Payouts

E-wallet, a custom e-money wallet with fund requests and transfers, and payout requests with admin approval.

BDA Management

Approval, pincode assignment validated against India Post, and status history.

Reports

Joining, commission, payout, purchase, rank achievers, BDA, silver, BV pair, RV pair, personal RV, e-money, and leadership incentive reports, with Excel, CSV, and PDF export.

Member Tools

Monthly income statement, pool bonus tracker with eligibility checklist, awards & rewards, silver report and digital ID card.

Replicated Websites

Personal sign-up pages for every distributor, with e-mail verification.

Security & Access

Two-factor authentication, transaction passwords, and multi-role admin access.

Customization and Support

Infinite MLM Software worked closely with Ayush Natura to build a platform localised for the Indian market. The system includes:

  • Rupee payouts with TDS and service-charge deductions
  • PAN and GSTIN capture
  • State and district address data
  • Pincode validation for BDA territories

A dedicated migration moved the client’s full legacy network onto the new platform without interrupting the business. After go-live, Infinite MLM Software continued to support Ayush Natura with new reports, income statement improvements, the leadership incentive, and data-correction tools that preview every change before it is applied.

Execution

The project followed a phased rollout to minimise disruption to a live network:

  1. Phase 1 Platform setup on the Infinite MLM framework, BDA module, e-money wallet and digital ID cards.
  2. Phase 2 Silver-point rank system, awards & rewards, RBV product line, and RV tracking.
  3. Phase 3 Binary earning caps, migration of the legacy network, and go-live.
  4. Phase 4 Premium pool bonus with member pool tracker.
  5. Phase 5 Leadership incentive, RV reports, income statement splits, and ongoing refinements based on client feedback.

Success Metrics

  • Seamless migration of the entire member base, with networks and wallet balances intact.
  • Steady network growth since go-live on the new platform.
  • New revenue stream through the RBV product line and its monthly profit-sharing income.
  • Full automation of daily binary, BDA, and rank payouts and monthly RBV, leadership, and pool payouts, with no manual calculation.
  • Improved transparency with real-time dashboards, income statements, and detailed reports for both the head office and distributors.

The partnership with Infinite MLM Software has given Ayush Natura a stable, automated foundation for its binary business and a scalable platform to carry natural wellness and a dependable income opportunity to more households across India.

Website
ayushnatura.com
Founder and CEO
Mr. Joseph Vattakkunnel , Mr. Muralimohan