Industry: Ayurvedic Health & Wellness
Location: Ernakulam, Kerala, India
Ayush Natura Wellness Pvt. Ltd. is a Kerala-based direct-selling company bringing Ayurvedic and natural wellness products to households across India. Its range spans immunity boosters such as Noni Natura, Moringo and Sea Buckthorn juice, herbal remedies, personal-care bars, hair oils, and millet-based health foods. Through a growing network of distributors, Ayush Natura pairs everyday natural wellness with a rewarding income opportunity for its members.
The brand’s purpose is simple: make natural wellness part of daily life while helping ordinary people build a sustainable business of their own.
Ayush Natura needed a reliable MLM software platform to move its established distributor network off its earlier system and support its next stage of growth, without pausing day-to-day business. The primary goals included:
To achieve this, Ayush Natura partnered with Infinite MLM Software to design and implement a platform tailored to its products and compensation plan. Built on the Infinite MLM framework and extended with client-specific modules, the rollout delivered three connected components:
A secure panel giving the head office full control over members, the network, products, compensation settings, wallets, payouts, and reports.
A responsive back office where distributors track their team, volumes, ranks, and income, shop, and manage their wallet.
A dedicated engine that updates volumes on every order and runs daily and monthly payouts automatically.
The implementation emphasised a disruption-free migration, flexible earning modules, and a scalable architecture built for a fast-growing national network.
Two-leg structure with pairing on Business Volume (BV), paid daily on matched volume with carry-forward of the stronger leg.
Daily caps tiered by the member’s own BV, with flush-out of excess volume for a fair, sustainable payout.
BV product packs across multiple volume tiers to suit every member.
Daily income on matched left and right BV.
A multi-tier rank ladder from Silver to Wellness Partner, earned by matching silver points on both legs.
One-time cash rewards that scale with rank, plus product awards.
Premium packs that grant a rank directly, such as Gold.
A monthly pool funded by every premium pack, shared among members who introduce a qualifying number of premium buyers.
A separate catalogue of everyday products (Vanya soaps and hair oil, Milova millet mixes, and Buckthornia) with its own cart and orders.
The month’s commissionable value shared among qualifying members by their personal and team RV.
A monthly reward on the personal and team RV of directly sponsored members.
RV purchases also build silver points towards the next rank.
Pincode-assigned distributors who place orders for members, earning a BDA bonus on BV and paying their sponsor a BDA sponsor bonus on both BV and RV orders.
Member management, KYC approval, plan activation, placement and sponsor changes, and manual volume adjustments.
Binary tree, genealogy view with order details, downline and referral lists.
E-wallet, a custom e-money wallet with fund requests and transfers, and payout requests with admin approval.
Approval, pincode assignment validated against India Post, and status history.
Joining, commission, payout, purchase, rank achievers, BDA, silver, BV pair, RV pair, personal RV, e-money, and leadership incentive reports, with Excel, CSV, and PDF export.
Monthly income statement, pool bonus tracker with eligibility checklist, awards & rewards, silver report and digital ID card.
Personal sign-up pages for every distributor, with e-mail verification.
Two-factor authentication, transaction passwords, and multi-role admin access.
Infinite MLM Software worked closely with Ayush Natura to build a platform localised for the Indian market. The system includes:
A dedicated migration moved the client’s full legacy network onto the new platform without interrupting the business. After go-live, Infinite MLM Software continued to support Ayush Natura with new reports, income statement improvements, the leadership incentive, and data-correction tools that preview every change before it is applied.
The project followed a phased rollout to minimise disruption to a live network:
The partnership with Infinite MLM Software has given Ayush Natura a stable, automated foundation for its binary business and a scalable platform to carry natural wellness and a dependable income opportunity to more households across India.
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